SEO CASE STUDY · MBC BUILDING & REMODELING
A kitchen and bathroom remodelling contractor with the reputation, the reviews and the skills, and a website Google could not find or trust. In 120 days it moved to page one across its core service searches, in Google and in AI search.
monthly clicks
monthly impressions
avg. position
keywords in the top 3
domain rating
I recently worked with Zainfy for the SEO of MBC Building & Remodeling, and I couldn’t be happier with the results. They managed to boost our ranking from position 74 all the way to page one in just four months. The team’s expertise really made a difference, and I appreciate their clear communication throughout the process.
Crystal Jackson
Managing Director, MBC Building & Remodeling
THE PROOF
Every metric is pulled directly from the live dashboards. No projections, no estimates.
BEFORE
AFTER
THE CHALLENGE
The business had the reputation, the reviews and the skills. What it did not have was a website Google could find, or trust.
An average position of 74, effectively invisible to homeowners searching for a kitchen remodeller.
Only 56 clicks a month from 7,670 impressions. A 0.7% click-through rate that pointed to weak titles, meta descriptions and brand trust.
A low domain rating, minimal backlinks and no referring domain diversity. Almost impossible to compete for high-value terms.
The business did not appear when homeowners asked ChatGPT or Gemini for a kitchen remodeller, a fast-growing way people now find contractors.
The Google Business Profile lacked the structure, content and consistency to trigger Local Pack appearances for competitive terms.
WHAT WE DID
Every tactic was built for remodelling contractors, not adapted from a generic agency playbook.
Service-area pages built and optimised with targeted keyword mapping, schema markup and internal linking designed for Local Pack placements.
Rebuilt from the ground up: consistent NAP, service categories, photo cadence, Q&A seeding and a review response strategy.
Thin, generic service copy replaced with keyword-rich content that answers real homeowner concerns, timelines and budgets.
208 new backlinks and 114 new referring domains in four months, taking the profile to 578 backlinks and 163 referring domains.
Crawl issues fixed, Core Web Vitals improved, mobile-first design and trust signals added to turn visitors into consultation requests.
Content, schema and brand signals structured so ChatGPT, Gemini and other AI platforms understand, trust and cite the business.
HOW IT HAPPENED
MONTH 1 · FOUNDATION
Full technical audit, service pages rebuilt with proper keyword architecture, Business Profile reconstructed, citations built across 40+ directories and tracking installed for every KPI.
MONTH 2 · AUTHORITY
Targeted backlink outreach launched and service-area content published. Domain rating began climbing, the first keywords broke into the top 20 and impressions roughly tripled.
MONTH 3 · MOMENTUM
Core keywords crossed into page one, Local Pack appearances began and the business started appearing in ChatGPT and Gemini results. Click volume increased sharply.
MONTH 4 · PAGE ONE
The business reached position 1 on desktop and mobile for its core kitchen remodelling searches and related local terms.
THE RESULTS
Every number is pulled from Google Search Console and Ahrefs.
monthly clicks, 56 → 2,330
monthly impressions, 7.67K → 138K
average position, a 58-spot jump
keywords in the top 3, +64 new
keywords ranking, +1,500 new
domain rating, up from DR 5
backlinks from 163 referring domains
Google reviews at 5.0 stars
