SEO CASE STUDY · NEXTGEN CONSTRUCTION
A construction business with 25+ years of experience, 600+ finished projects and a reputation for premium tile, drywall and full-home remodels. It was winning on every job site, and Google had no idea it existed.
organic clicks
impressions
avg. position
keywords ranking
domain rating
THE PROOF
Every metric is pulled directly from Google Search Console and live SEO dashboards. No projections, no estimates.
BEFORE
AFTER
THE CHALLENGE
The business was winning on every job site. Online, homeowners looking for exactly this work never found it.
An average position of 74. However good the work, a business that far down does not exist for someone searching.
Only 56 clicks and 7,670 impressions a month. Demand already existed, and every missed search was a lead handed to a competitor.
Almost no presence for the high-intent searches people make when hiring for tile, bathroom and kitchen work. Territory the business should already have owned.
WHAT WE DID
A full audit and rebuild. Every crawl error, broken page and indexing blocker fixed, internal linking restructured and speed improved, reaching a 95/100 health score.
Every high-intent search across tile, bathroom, kitchen, drywall and painting mapped to its own page. Ranking keywords grew from near zero to 1,600+.
Steady link acquisition took referring domains to 889 and domain rating to 62, enough to outrank long-established competitors.
HOW IT HAPPENED
MONTH 1
A full audit found the crawl errors, broken pages and indexing blockers stopping Google reading the site. All fixed, architecture restructured, health score to 95/100.
MONTHS 1–2
A complete keyword map across every service line, with a dedicated, optimised page for each one aimed at people ready to hire and ready to call.
MONTHS 2–4
Systematic acquisition of quality referring domains took the authority profile to 889 domains and domain rating 62, enough to outrank contractors who had been in the market for years.
MONTHS 4+
Clicks grew from 56 to 1,730 and impressions crossed 86,300. The organic engine became self-reinforcing: each new ranking built more authority, which drove more rankings, month after month.
THE RESULTS
Organic only. No paid ads behind any of these figures.
monthly clicks, up from 56
monthly impressions, up from 7,670
organic visitors a month
click-through rate
average position, page 7 to page 2
keywords ranking
referring domains
domain rating
