Google Ads for roofers that bring in re-roofs, flat roofs and leak repairs

Yes, when campaigns follow the jobs that pay. Google Ads for roofers work well on urgent leak repairs and on high-value re-roofs, where one won job covers a lot of clicks. They struggle when one campaign bids on every roofing search across a county. They also fail when clicks land on a homepage and nobody checks which calls became work.

Two costs. Ad spend goes straight to Google and depends on your towns and the jobs you target. Our management fee is flat at £395, £595 or £895 a month, with nothing charged for setup and no share of spend. Other UK trade PPC agencies we checked published fees starting around £395 a month plus VAT.

It can be, for one town and one job such as emergency roof repairs. £10 a day is about £300 a month, so learning is slower. At £500 a month you are buying enough clicks to learn which searches ring, not to cover re-roofs, flat roofs and repairs across a region. Keep it tight, track every call, and grow the budget only on the searches that book surveys.

For most UK roofers, the best adverts sit where people already search. That means Google Search ads for the jobs you want, Local Services Ads with your Google reviews, and a strong Google Business Profile. Microsoft Bing ads are worth testing once Google is tracking well. Paid roofing leads from lead generation sites still bring work, but they rarely let you pick the job.

Google Local Services Ads for roofers charge per lead, not per click, and what each lead costs depends on your area and the job. Roofers is one of Google’s UK Local Services Ads categories. You choose a weekly budget and need to reply fast, since Google warns that ignored calls and messages can push your ranking down. Poor leads can be disputed.

Sometimes, for planned work. Facebook and Instagram ads can reach homeowners before they search, which suits re-roofs, roofline upgrades and flat roof replacements with strong before-and-after photos. They rarely suit emergency leaks, where people go straight to Google. We add Meta lead ads on Ads Growth, once Search is tracking well.

Cover the basics first. Keep your Google Business Profile collecting reviews, show NFRC or TrustMark badges where homeowners can see them, and give every job its own web page. Then put paid ads behind the work you want more of. Our marketing for roofers page covers SEO, social and the rest, or ask for a free audit.

A roofing PPC agency runs your paid search day to day so the budget turns into surveys and signed jobs. That means keywords by roofing job, advert copy, bids, location settings, negatives, landing pages and call tracking. Changes are made weekly as results come in. Our PPC marketing for roofing companies also covers Local Services Ads and Meta lead ads.

Give flat roofs their own campaign. People search by material and problem, such as EPDM, GRP or a leaking felt roof. So ads and landing pages should name those systems, show your finished roofs and state any guarantee you offer. Mixing flat roofs into a general roofing campaign usually buries them under cheaper repair clicks.

Usually a mix that covers this month and next year. Google Ads and Local Services Ads bring enquiries now. SEO for roofers makes each enquiry cheaper over time. Steady reviews on your Google Business Profile help you win the click on both. Which part leads depends on how full your diary is. Our case studies show how SEO has worked for other trades.

Leak and storm repair ads can bring calls within days of going live, as those homeowners need a roofer now. Re-roofs and flat roofs move slower, because people book two or three surveys before choosing. The first month shows which searches ring. We judge cost per signed job over the first 90 days.