Google Ads for painters and decorators that bring in real quote requests

Yes, when the account matches the work you want. Someone searching “painter and decorator near me” is ready to get quotes, so intent is high. Ads struggle when one campaign covers every job, when DIY and paint shop searches go unblocked and when nobody tracks which enquiries became jobs. Judge them on cost per booked job, not clicks. Our case studies show how we report.

There are two costs: the clicks you pay Google and the management fee. Our management is £395, £595 or £895 a month plus ad spend, with no share of your spend. Click prices depend on your town and the job. So in week one we set a target cost per quote for each campaign.

Good painting and decorating advertising starts with a Google Business Profile full of job photos and reviews, then a website with a page for each type of work. Google Ads bring enquiries in quickly while SEO builds slower, cheaper ones. Quote sites and letting agents can fill gaps, but with that kind of painter advertising the customer and the reviews stay with them.

It can be enough to start in a small town, about £300 a month, but only on one tight campaign. Spread that across interior, exterior and commercial searches and it runs out before lunch. We work back from the quotes you want each month and your likely cost per click, then set the daily budget. Our free tools include a marketing budget calculator.

Not at the moment. Google’s UK Local Services Ads cover trades such as plumbers, electricians and cleaners, but painters and decorators are not on the UK list. If someone offers you “Google Guaranteed” as a UK decorator, ask to see the category. We use Search ads with call tracking and a quote form instead.

Yes. Exterior work peaks in the dry months and often has a bigger job value, while interior work runs all year. Separate campaigns let you raise exterior spend in spring and cut it in winter without touching your steady indoor enquiries. Each can then point at a page with photos of that kind of job.

Use phrase and exact match on job and town searches, and build a negative list from day one. Words like paint colours, how to, tutorial, B&Q, jobs, apprentice and day rate usually never buy. Read the search terms report every week and add new time-wasters as they appear. A free audit shows what is slipping through.

Google Ads catch people already looking for a decorator, so enquiries are more ready to book. Facebook and Instagram suit showing before-and-after photos to local homeowners who were not looking yet. Most decorators do best starting with Google, then adding social once tracking shows what a booked job really costs.

Name the job and the town, then answer the worries people have: tidiness, insurance, timing and a written quote. Add trade badges such as PDA or Dulux Select Decorators if you hold them. Use sitelinks for interior, exterior and spraying, and send each click to a page with photos of that exact work.

Interior and landlord repaint ads can bring quote requests in the first week or two. Exterior work depends on the season, and commercial repaints take longer because facilities managers plan ahead. Expect a month before the numbers settle. We judge cost per booked job across the first 90 days.