Social media management

Social media management services that turn followers into quotes

Zainfy is a social media marketing agency for small business owners in the trade and home improvement world, and nobody else. Our social media management services plan, create and post your content on Facebook, Instagram and Nextdoor, answer comments and messages, and turn finished jobs into proof that wins quotes, with packages from £295 a month on the page.

From £295 a month

90-day guarantee

One trade per town

Your content plan

Posts

12

a month

Reels

2

a month

Platforms

3

managed

Reach builds as the posting stays steady

Replies

Comments and messages answered

Proof, not promises

Real social media results for the home improvement businesses we market

+850%

Facebook leads

Kitchen Design Studio

+1,572%

Instagram reach

Kitchen Design Studio

184K

Monthly social reach

America’s Home Place

QUICK ANSWER

What does social media management include?

Social media management means someone plans, writes, designs and posts your content, then answers the comments and messages it brings in. For a trade business that is job photos, before-and-after reels, reviews and offers on Facebook, Instagram and Nextdoor, posted on a schedule and reported monthly, so your page proves you do good work when a homeowner checks you out.

What’s included

What our social media management services include

Our social media marketing services cover the plan, the content, the posting and the replies, done as one job. No paying extra for captions or scheduling.

Your content

Posts and reels made from your jobs

Send us photos and short clips from site. We turn them into before-and-after posts, reels and stories with captions written for homeowners in your area.

✓ Job photos

✓ Reels

✓ Stories

✓ Captions

Your community

Comments, messages and reviews

Every comment and message answered on your behalf, enquiries passed straight to you, and happy customers nudged to leave a review on Google and Facebook.

✓ Comments

✓ Messages

✓ Enquiries

✓ Reviews

Content calendar

A month planned and approved in advance.

Profile set-up

Bios, covers and contact buttons done right.

Nextdoor & local groups

Where neighbours ask who to call.

Google Business posts

Your best content shared on your profile too.

Enquiry tracking

Messages and calls from social logged in GA4.

Monthly video report

Reach, enquiries and top posts, in plain English.

How it works

How our social media management works, month by month

01

Week 1

Audit & plan

Profile audit, competitor check and a content plan built around the jobs you want more of.
02

Month 1

Set up & shoot

Profiles rebuilt in Meta Business Suite, a simple photo routine for your team, first posts live.
03

Months 2–3

Post & engage

Posts and reels on schedule, comments and messages answered, reviews requested.
04

Every month

Report & improve

Enquiries and top posts reported, then more of what worked goes into next month.

Why Zainfy

Why trades pick Zainfy over a typical social media management agency

Same social media agency services, very different deal. Most social media management companies work with anyone. Here is what changes when your social media marketing firm only works with trades.

Typical social media agency

Zainfy

Who they work with

✕ Anyone who pays

✓ Trades and home improvement only

Price

✕ Hidden behind a sales call

✓ From £295 a month, on the page

Contract

✕ 12 months, locked in

✓ 3 months, then rolling monthly

Content

✕ Stock photos and generic quotes

✓ Your own jobs and your own team

Your competitors

✕ May be clients too

✓ One trade per town, always

Reporting

✕ Likes and followers

✓ Messages, calls and enquiries

Your accounts

✕ Often in their name

✓ Always in your name

What makes trade social media work

The three things that turn a trade’s social page into enquiries, and how we deliver each one

Homeowners rarely buy from a post. They check your page before they call, after finding you on Google, Checkatrade or a friend’s recommendation. Good social media marketing for small business makes that check easy to pass.

Part 1

Proof

Real finished jobs, before-and-afters and short reels of your team at work. We build every month around them.

Part 2

Consistency

A page that posted last week looks open for business. We keep a steady schedule so you never look closed.

Part 3

Local reach

Nextdoor, local Facebook groups and town tags, so the people who see you are people you can quote.

Backing it up

Reviews, badges, directories

Google reviews, Checkatrade, Yell, MyBuilder and Trustpilot ratings, and Gas Safe, NICEIC or TrustMark badges, shared on social.

Social media management costs

How much does social media management cost for a trade business?

Prices from social media marketing companies UK-wide vary a lot. Budget packages in Google results start from £99 a month, often for scheduled posts only. Ours are social media marketing services UK trades can see priced up front, with content made from your jobs, replies and reporting. Prices below.

Monthly budget

Platforms

Content each month

Extras included

£295 Starter

2 platforms

8 posts

Profile set-up, video report

£495 Growth

3 platforms

12 posts, 2 reels

Replies, review requests

£795 Pro

4 platforms

20 posts, 4 reels

Full community management

£595+ Meta ads

Facebook and Instagram

Lead campaigns

Part of Ads Growth, plus ad spend

All packages: 3-month minimum, then rolling monthly. Prices exclude VAT. Ad spend is paid direct to Meta. Planning a budget? Try our free marketing budget calculator.

Pricing

Social media management packages, shown in full

Most social media agencies hide the price behind a discovery call. Our social media marketing packages are right here: affordable social media management with every price on the page. Every package is a 3-month minimum, then rolling monthly.

Starter

 

£295

per month

For a trade that wants a page that looks busy and trusted.

Growth

Most popular

£495

per month

For trades who want social to bring in steady messages and calls.

Pro

 

£795

per month

For multi-van and commercial trades running several pages.

Meta ads

from £595

Facebook and Instagram lead ads. Ad spend is paid direct to Meta.

SEO

from £495

Get found on Google first with our SEO services, then social proves you are good.

Websites

from £1,195

One-off build, yours to keep, £35 a month care plan.
90

DAYS

No results in 90 days? We work for free.

Before anything starts we agree the numbers that count, posts, replies and enquiries, with dates against them. Miss them in the first 90 days and we keep working at no charge until we hit them. It is in the contract, not the small print.

Trades

Social media built around your trade

A roofer’s best post is a drone shot. A decorator’s is a colour reveal. We only work with trades, so we already know what content gets homeowners to message you.

Plumbers

Emergency call-outs, Gas Safe badge and tidy install photos.

Marketing for plumbers →

Builders

Extension progress, before-and-after reels and reviews.

Marketing for builders →

Roofers

Drone shots, storm repair posts and roof guarantees.

Marketing for roofers →

Electricians

NICEIC badge, rewires, EV chargers and safety tips.

Marketing for electricians →

Gas engineers

Boiler installs, service reminders and winter offers.

Marketing for gas engineers →

Landscapers

Garden transformations, seasonal jobs and design ideas.

Marketing for landscapers →

Carpenters

Bespoke joinery, kitchens and close-up craft videos.

Marketing for carpenters →

Locksmiths

Response times, security tips and 24/7 availability.

Marketing for locksmiths →

Decorators

Colour reveals, room makeovers and free quote offers.

Marketing for decorators →

Social + search

Social proof that also helps you on Google and in AI answers

Homeowners who find you on Google often check your Facebook or Instagram before they call. Consistent profiles, fresh posts and reviews also give ChatGPT, AI Overviews and Bing more to go on when someone asks who to hire.

✓ Best posts shared to your Google Business Profile

✓ Same name, phone and details on every profile

Facebook post

Kitchen finished this week. Before and after, swipe →

Your Building Co. · Shared with homeowners nearby. Messages open, free quotes for kitchens and extensions across the area.

Real job · local tag · clear call to action

Zayn Shah, Founder of Zainfy

Who runs your social media

Run by a trades marketing specialist, not a content farm

Zainfy is led by founder Zayn Shah, who has spent six years running social media, SEO, Google Ads and websites for trade and home improvement businesses. Your content, replies and reports are handled by the same small team every month. Searching for a social media marketing agency near me, or just social media marketing near me? We are based in Bolton and offer social media management UK-wide, so a social media agency near me search still ends with the same team. See the results in our case studies.

Meta Business Suite

Google Analytics 4

Google Business Profile

Canva

Google Search Console

FAQ

Social media management FAQs

Social media marketing and management services cover planning, writing, designing and posting your content, then answering comments and messages. Our packages include a monthly content calendar, posts and reels made from your own jobs, profile set-up, review requests and a monthly video report showing reach, messages and enquiries. You approve the calendar before anything goes live.

Our social media management packages cost £295 a month for 2 platforms and 8 posts, £495 for 3 platforms, 12 posts and 2 reels, and £795 for 4 platforms, 20 posts and 4 reels with full community management. Every package is a 3-month minimum, then rolling monthly. Prices exclude VAT and there is no setup fee.

Yes, when a social media marketing agency for small business trades runs it as proof rather than a lead source on its own. Homeowners who find you on Google or Checkatrade often check your Facebook or Instagram before calling. A page with recent jobs and reviews wins that check. For direct leads from social, we add Meta lead ads through our Google Ads and Meta plans.

Facebook and Instagram suit most trades, because homeowners in your area use them and local groups live there. Nextdoor is strong for neighbour recommendations. TikTok works for trades with visual jobs like landscaping, kitchens and decorating. LinkedIn mainly matters for commercial work. We recommend the right mix in your free growth plan.

We do. You or your team send photos and short clips from site using a simple routine we set up in week one. We turn them into posts, reels and captions, plan the month and post it all. You approve the content calendar, so nothing goes out that you have not seen first.

Most trades see more messages within the first two to three months, once a steady posting schedule and local reach are in place. Social media works faster alongside Google, because people who find you in search then see an active page. We agree target numbers in writing before we start.

Social media management is your organic page: posts, reels, replies and reviews. Social media advertising is paid Facebook and Instagram ads that target homeowners in your towns. Our social packages cover management. Our social media advertising services, paid Meta lead campaigns, sit in our Ads Growth plan from £595 a month plus ad spend. If you want a social media advertising agency too, we run both under one roof.

No. With our social media management company, every package is a 3-month minimum, then rolling monthly on 30 days’ notice. Three months gives enough posts and data to see what works. Longer terms get 10% off at 6 months and 20% off at 12 months, and your pages, logins and content always stay yours.

The best social media marketing agency for a trade is one that already knows what content gets homeowners to message you: before-and-afters, finished jobs, badges like Gas Safe and NICEIC, and clear quote offers. You get social media marketing agency services built for trades and skip months of testing generic content. We also take only one business per trade per town, so we never market your direct competitor.

Not directly, since Google does not rank websites on likes. It helps indirectly: sharing your best posts on your Google Business Profile keeps it active, more people search your business name after seeing you, and consistent profiles help AI tools like ChatGPT describe you correctly. For rankings themselves, see our SEO services.

Yes. If you want to post yourself, we can act as your social media marketing consultant through our social media consultancy option with a plan, templates and a monthly review call. Most trades prefer full social media management, where we plan, create and post everything and answer your messages. Either way you work with the same small team and one point of contact.