Local SEO
From £495 a month
90-day guarantee
One trade per town
Map pack tracker
GBP calls
▲ 58%
Directions
▲ 44%
Reviews
▲ 4.9★
Calls from Google Maps, by week
Map pack
Top 3 in 4 of 5 towns
Proof, not promises
Organic clicks
NextGen Construction
Search visibility
Custom Home Renovations
Inside 4 months
MBC Building & Remodeling
QUICK ANSWER
Local SEO services, or local search engine optimisation, get your business shown in Google’s map pack and “near me” results in the towns you work in. The work covers your Google Business Profile, reviews, citations on directories like Yell and Checkatrade, and town pages on your website. Google ranks local results on relevance, distance and prominence, and local SEO works on all three.
What’s included
Your profile
✓ Categories
✓ Services
✓ Photos
✓ Posts
Your reputation
✓ Reviews
✓ Replies
✓ Citations
✓ NAP clean-up
How it works
Week 1
Month 1
Months 2–3
Every month
Why Zainfy
Typical local SEO agency
Zainfy
Who they work with
✕ Anyone who pays
✓ Trades and home improvement only
Price
✕ Hidden behind a sales call
✓ From £495 a month, on the page
Contract
✕ 12 months, locked in
✓ 3 months, then rolling monthly
Guarantee
✕ None
✓ 90 days, written into the contract
Your competitors
✕ May be clients too
✓ One trade per town, always
Reporting
✕ A list of rankings
✓ Calls, directions and leads
Your accounts
✕ Often in their name
✓ Always in your name
How Google picks the map pack
Factor 1
Factor 2
Factor 3
Backing it up
Local SEO costs
Monthly budget
Towns covered
Local work
Extras included
£495 Starter
1 town, map pack focus
GBP, citations, NAP clean-up
Call tracking, video report
£845 Growth
Up to 5 towns
Everything, plus review system
AI visibility, free website on 12 months
£1,345 Pro
County-wide
Everything, plus local PR and links
Quarterly strategy session
£795+ Bundle
As SEO Starter
Plus Local Services Ads
Local Services Ads, one report, saves £95 a month
All plans: 3-month minimum, then rolling monthly. Prices exclude VAT.
Pricing
Starter
per month
Growth
Most popular
per month
Pro
per month
Google Ads and LSA
from £395
SEO and Ads bundle
from £795
Websites
from £1,195
DAYS
Trades
24/7 call-out button, Gas Safe badge and the areas you cover.
SEO for plumbers →
Project gallery, before-and-after photos and trusted reviews.
SEO for builders →
Emergency repair button, roof guarantees and drone photos.
SEO for roofers →
NICEIC badge, fast call-outs and safety certificate pages.
SEO for electricians →
Gas Safe number, boiler brands and same-day service pages.
SEO for gas engineers →
Garden portfolio, design ideas and seasonal service pages.
SEO for landscapers →
Bespoke work gallery, joinery services and clear quotes.
SEO for carpenters →
24/7 lockout button, response times and areas you cover.
SEO for locksmiths →
Colour portfolio, interior and exterior pages, free quotes.
SEO for decorators →
AI search
✓ Included on Growth and Pro plans
✓ Same pages, same work, no extra cost
AI assistant
Who is a good roofer near me for a flat roof repair?
Based on reviews and local listings, here are three options. Your Roofing Co. has 4.9 stars from 120 reviews and a dedicated flat roof repair page with prices…
Clear service pages · consistent listings · genuine reviews
Who does your SEO
Google Search Console
Google Analytics 4
Bing Places
Bing Webmaster Tools
Google Business Profile
FAQ
Local SEO services cover your Google Business Profile, reviews, citations on directories, town and service pages on your website, local links and map rank tracking. The aim is to show in the map pack and “near me” results in every town you work in. Our plans include all of it, with calls and directions reported monthly.
Local SEO is part of every Zainfy SEO plan: £495 a month for one town, £845 for up to five towns and £1,345 for county-wide coverage. There is no setup fee and no separate charge for reviews or citations. Our cost per lead calculator shows what a new job is worth to you. Most local SEO companies do not publish prices, so ask for a written breakdown. They are affordable local SEO services with every price on the page.
Map pack positions for less competitive trades and towns often start moving within 6 to 12 weeks, once your profile, citations and reviews are fixed. Busy towns and crowded trades take 4 to 6 months. That is why we have a 3-month minimum and a 90-day guarantee.
Google ranks the map pack on relevance, distance and prominence. Choose the right primary category, list every service and area, keep your name, address and phone number identical everywhere, collect genuine reviews steadily and build town pages on your site. Distance you cannot change, so the rest has to be strong.
You can rank in the map pack with only a Google Business Profile, but it is much harder. Google uses your website to judge relevance and prominence, and customers check it before they call. If you do not have one, our Growth and Pro plans include a free website on a 12-month plan.
Whoever you find through a local SEO near me search, the best local SEO company for a trade business shows its prices, knows your trade and reports calls and directions, not just rankings. Check that your Google Business Profile stays in your name, that the minimum term is short and that they build reviews the right way, never with fake ones. The best local SEO marketing agency or local SEO marketing company offers local search engine optimisation services reported on calls, not just rankings, and local SEO optimisation services for every town you cover.
Local SEO wins the map pack and “near me” searches in your towns through your Google Business Profile, reviews and citations. Full SEO adds your website’s wider rankings, content and links. Trades need both, which is why every Zainfy plan includes both. Our SEO services page covers the website side.
Yes. Our Growth plan covers up to five towns and Pro covers a whole county. For each town we build a proper page, track map pack positions and add local citations. Google shows the map pack by the searcher’s location, so each town is ranked and reported on its own. We run local SEO services in UK towns and cities of every size.
Searching for local SEO near me or SEO services near me makes sense, but your agency does not need to be in your town. What matters is knowing the towns you cover. We are based in Bolton, work with trades across the UK and check every map pack from your customers’ locations, not ours. Many trades search for local SEO services near me, SEO firms near me or search engine optimization companies near me, but a SEO service near me is not what ranks you. Your profile and town pages are. We offer local SEO services UK-wide from Bolton.
We set up a simple system that asks your real customers for a review after each job, by text or email with a direct link. We also reply to reviews for you. We never buy, write or gate reviews, because it breaks Google’s rules and can get your profile suspended.
Yes. Directory leads are shared with other trades and you pay per lead or per month. Your own Google Business Profile and website bring calls that come only to you. Directory listings also help your local SEO, so we keep them consistent as part of the work.