Local SEO

Local SEO services that put you in the map pack

Zainfy is a local SEO agency that works only with trade and home improvement businesses. Our local SEO services get roofers, plumbers, builders and electricians into the Google map pack and “near me” results in every town they cover, with prices on the page and a 90-day guarantee in the contract.

From £495 a month

90-day guarantee

One trade per town

Map pack tracker

GBP calls

118

▲ 58%

Directions

64

▲ 44%

Reviews

+27

▲ 4.9★

Calls from Google Maps, by week

Map pack

Top 3 in 4 of 5 towns

Proof, not promises

Real results from the trade businesses we market

+2,989%

Organic clicks

NextGen Construction

Search visibility

Custom Home Renovations

Page 1

Inside 4 months

MBC Building & Remodeling

QUICK ANSWER

What are local SEO services?

Local SEO services, or local search engine optimisation, get your business shown in Google’s map pack and “near me” results in the towns you work in. The work covers your Google Business Profile, reviews, citations on directories like Yell and Checkatrade, and town pages on your website. Google ranks local results on relevance, distance and prominence, and local SEO works on all three.

What’s included

What our local SEO services include

Local business SEO services covering everything that decides who shows in the map pack, done as one job. No bolt-ons, no paying extra for reviews or citations.

Your profile

Google Business Profile management

Categories, services, areas, photos, posts and Q&A set up properly and kept fresh, so Google has every reason to show you.

✓ Categories

✓ Services

✓ Photos

✓ Posts

Your reputation

Reviews and citations

A simple review system for your customers, plus the same name, address and phone number on every directory that matters.

✓ Reviews

✓ Replies

✓ Citations

✓ NAP clean-up

Town pages

A real page for every town you cover.

Local keyword research

The “near me” and town searches that book jobs.

Bing Places & Apple

Listed where AI tools and phones look too.

Local schema

Business details marked up for Google.

Map rank tracking

Positions per town, calls tracked in GA4.

Monthly video report

Calls, directions and rankings, in plain English.

How it works

How our local SEO works, month by month

01

Week 1

Audit & plan

Profile audit, citation check, competitor map pack check and a plan for each town.
02

Month 1

Fix & claim

Google Business Profile rebuilt, duplicate listings merged, citations corrected and review system live.
03

Months 2–3

Grow & rank

Town pages, local links, weekly posts and a steady flow of new reviews.
04

Every month

Report & scale

Map pack positions, calls and directions reported, then we push into the next town.

Why Zainfy

Why trades pick Zainfy over a typical local SEO company

Same service name, very different deal. Here is what changes when your local SEO agency only works with trades.

Typical local SEO agency

Zainfy

Who they work with

✕ Anyone who pays

✓ Trades and home improvement only

Price

✕ Hidden behind a sales call

✓ From £495 a month, on the page

Contract

✕ 12 months, locked in

✓ 3 months, then rolling monthly

Guarantee

✕ None

✓ 90 days, written into the contract

Your competitors

✕ May be clients too

✓ One trade per town, always

Reporting

✕ A list of rankings

✓ Calls, directions and leads

Your accounts

✕ Often in their name

✓ Always in your name

How Google picks the map pack

The three things Google ranks local results on, and how we win each one

Google says local results are based mainly on relevance, distance and prominence. You cannot move your yard, so good SEO for local business works hard on the rest.

Factor 1

Relevance

How well your profile and site match the search. We fix categories, services and town pages.

Factor 2

Distance

How far you are from the searcher. We set your service areas right and use town pages to win searches beyond your map radius.

Factor 3

Prominence

How well known you are: reviews, links, citations and your organic rankings.

Backing it up

Checkatrade, Yell, MyBuilder

Consistent listings on Checkatrade, Yell, Trustpilot and TrustMark add to your prominence.

Local SEO costs

How much does local SEO cost for a trade business?

None of the top UK local SEO pages we checked in September 2026 published a price. Ours are below. Local SEO optimisation is included in every SEO plan, so you are never paying for it twice.

Monthly budget

Towns covered

Local work

Extras included

£495 Starter

1 town, map pack focus

GBP, citations, NAP clean-up

Call tracking, video report

£845 Growth

Up to 5 towns

Everything, plus review system

AI visibility, free website on 12 months

£1,345 Pro

County-wide

Everything, plus local PR and links

Quarterly strategy session

£795+ Bundle

As SEO Starter

Plus Local Services Ads

Local Services Ads, one report, saves £95 a month

All plans: 3-month minimum, then rolling monthly. Prices exclude VAT.

Pricing

Affordable local SEO pricing, shown in full

Most local SEO companies hide the price behind a discovery call. Ours is right here. Every plan is a 3-month minimum, then rolling monthly.

Starter

 

£495

per month

For one trade in one town getting found locally for the first time.

Growth

Most popular

£845

per month

For trades covering several towns who want steady, predictable work.

Pro

 

£1,345

per month

For multi-van and commercial trades competing across a county.

Google Ads and LSA

from £395

Management fee only. Ad spend is paid direct to Google.

SEO and Ads bundle

from £795

Both channels together, cheaper than buying separately.

Websites

from £1,195

One-off build, yours to keep, £35 a month care plan.
90

DAYS

No results in 90 days? We work for free.

Before anything starts we agree the numbers that count, rankings, calls and enquiries, with dates against them. Miss them in the first 90 days and we keep working at no charge until we hit them. It is in the contract, not the small print.

Trades

Local SEO built for your trade

Google Business Profile categories, services and review requests look different for a locksmith and a landscaper. We only work with trades, so we already know what wins the map pack in yours.

Plumbers

24/7 call-out button, Gas Safe badge and the areas you cover.

SEO for plumbers →

Builders

Project gallery, before-and-after photos and trusted reviews.

SEO for builders →

Roofers

Emergency repair button, roof guarantees and drone photos.

SEO for roofers →

Electricians

NICEIC badge, fast call-outs and safety certificate pages.

SEO for electricians →

Gas engineers

Gas Safe number, boiler brands and same-day service pages.

SEO for gas engineers →

Landscapers

Garden portfolio, design ideas and seasonal service pages.

SEO for landscapers →

Carpenters

Bespoke work gallery, joinery services and clear quotes.

SEO for carpenters →

Locksmiths

24/7 lockout button, response times and areas you cover.

SEO for locksmiths →

Decorators

Colour portfolio, interior and exterior pages, free quotes.

SEO for decorators →

AI search

Local SEO that also gets you named by ChatGPT and AI Overviews

When homeowners ask AI tools who to call, the answer leans on the same local signals: your Google Business Profile, Bing Places listing, reviews and directory citations. Local SEO marketing done properly feeds both.

✓ Included on Growth and Pro plans

✓ Same pages, same work, no extra cost

AI assistant

Who is a good roofer near me for a flat roof repair?

Based on reviews and local listings, here are three options. Your Roofing Co. has 4.9 stars from 120 reviews and a dedicated flat roof repair page with prices…

Clear service pages · consistent listings · genuine reviews

Zayn Shah, Founder of Zainfy

Who does your SEO

Run by a trades local SEO specialist, not a sales team

Zainfy is led by founder Zayn Shah, who has spent six years running local SEO, Google Ads and websites for trade and home improvement businesses. Your profile, reviews and citations are handled by the same small team every month.

Google Search Console

Google Analytics 4

Bing Places

Bing Webmaster Tools

Google Business Profile

FAQ

Local SEO FAQs

Local SEO services cover your Google Business Profile, reviews, citations on directories, town and service pages on your website, local links and map rank tracking. The aim is to show in the map pack and “near me” results in every town you work in. Our plans include all of it, with calls and directions reported monthly.

Local SEO is part of every Zainfy SEO plan: £495 a month for one town, £845 for up to five towns and £1,345 for county-wide coverage. There is no setup fee and no separate charge for reviews or citations. Our cost per lead calculator shows what a new job is worth to you. Most local SEO companies do not publish prices, so ask for a written breakdown. They are affordable local SEO services with every price on the page.

Map pack positions for less competitive trades and towns often start moving within 6 to 12 weeks, once your profile, citations and reviews are fixed. Busy towns and crowded trades take 4 to 6 months. That is why we have a 3-month minimum and a 90-day guarantee.

Google ranks the map pack on relevance, distance and prominence. Choose the right primary category, list every service and area, keep your name, address and phone number identical everywhere, collect genuine reviews steadily and build town pages on your site. Distance you cannot change, so the rest has to be strong.

You can rank in the map pack with only a Google Business Profile, but it is much harder. Google uses your website to judge relevance and prominence, and customers check it before they call. If you do not have one, our Growth and Pro plans include a free website on a 12-month plan.

Whoever you find through a local SEO near me search, the best local SEO company for a trade business shows its prices, knows your trade and reports calls and directions, not just rankings. Check that your Google Business Profile stays in your name, that the minimum term is short and that they build reviews the right way, never with fake ones. The best local SEO marketing agency or local SEO marketing company offers local search engine optimisation services reported on calls, not just rankings, and local SEO optimisation services for every town you cover.

Local SEO wins the map pack and “near me” searches in your towns through your Google Business Profile, reviews and citations. Full SEO adds your website’s wider rankings, content and links. Trades need both, which is why every Zainfy plan includes both. Our SEO services page covers the website side.

Yes. Our Growth plan covers up to five towns and Pro covers a whole county. For each town we build a proper page, track map pack positions and add local citations. Google shows the map pack by the searcher’s location, so each town is ranked and reported on its own. We run local SEO services in UK towns and cities of every size.

Searching for local SEO near me or SEO services near me makes sense, but your agency does not need to be in your town. What matters is knowing the towns you cover. We are based in Bolton, work with trades across the UK and check every map pack from your customers’ locations, not ours. Many trades search for local SEO services near me, SEO firms near me or search engine optimization companies near me, but a SEO service near me is not what ranks you. Your profile and town pages are. We offer local SEO services UK-wide from Bolton.

We set up a simple system that asks your real customers for a review after each job, by text or email with a direct link. We also reply to reviews for you. We never buy, write or gate reviews, because it breaks Google’s rules and can get your profile suspended.

Yes. Directory leads are shared with other trades and you pay per lead or per month. Your own Google Business Profile and website bring calls that come only to you. Directory listings also help your local SEO, so we keep them consistent as part of the work.