Google Ads for builders
From £395 a month
No % of ad spend
One builder per town
What your ad looks like
✓ Headlines written per job type and town
✓ Sitelinks, call and location assets set up
Sponsored
House Extension Builders in Bolton | Free Survey, Fixed Quote
Single and double storey extensions, planned and built by one team. FMB member, fully insured. Book a free site visit this week.
QUICK ANSWER
Google Ads for builders put your firm in front of homeowners searching for things like “house extension builders near me”. You pay per click on Search, or per lead on Local Services Ads. A good account splits campaigns by job type, shows ads only in the towns you cover, blocks research searches and tracks every call back to the keyword.
What you get
Pay per lead
✓ Setup
✓ Verification
✓ Disputes
✓ Reviews
Pay per click
✓ Keywords
✓ Ad copy
✓ Bidding
✓ Areas
Builder searches we bid on
A garage conversion and a new build need different keywords, budgets and pages. We build each campaign around one job type, so the ad matches the search and the page matches the ad. Google Ads for home builders go after self-builders who already own a plot. Research searches, like permitted development rules, go to remarketing instead of your daily budget. Need the pages too? See web design for builders.
Rear, side and wrap-around, bid by town.
Extension page
Dormer and hip-to-gable, won on plans.
Loft page
Garage-to-room jobs, won on quick quotes.
Garage page
Whole-house refurbs, won with before-afters.
Renovation page
Self-builds with land, won on track record.
New build page
Footings and slabs, also listed on LSA.
Groundworks page
Steel beams and wall removal, won on trust.
Structural page
Orangeries and porches, won with galleries.
Garden room page
Shop fit-outs and units, won by tender.
Commercial page
Account structure
One account, split so every pound goes to a job you want. Each campaign gets its own budget, ads and landing page, with ad groups underneath. A shared negative keyword list, call tracking and won-job import run across the whole account. Ads Starter runs one Search campaign; Growth and Premium run more. Every ad group gets responsive search ads with sitelinks, callouts and call assets, on an ad schedule that follows your office hours. Bidding starts on Maximise Conversions and moves to Target CPA once enough calls are tracked.
Campaign 1 · Search
Rear, side return, kitchen and double storey ad groups.
Campaign 2 · Search
Dormer, hip-to-gable and mansard loft ad groups.
Campaign 3 · Search
Refurb, knock-through and garage conversion ad groups.
Pay per lead · LSA
Verified, with Google Business Profile reviews.
SETUP
How it works
Week 1
Weeks 2–3
Month 1–2
Every month
Waste control
✓ Negative keyword lists built for builders
✓ Calls matched to the search that sent them
Search terms report
“extension builders near me” → kept, bid up in your towns
“builder jobs”, “builders merchant near me” and “do I need planning permission” → added as negative keywords the same week.
Weekly checks · negative keywords · call tracking
Ads vs quote sites
Most builders already pay a quote site, and it can work. Every lead comes with conditions, though. Here is how your own Google Ads compare with Checkatrade, MyBuilder and Rated People, row by row. One row is a draw.
Quote platforms
Your Google Ads
Payment
✕ Membership or lead fees
✓ Per click or lead, you set the cap
Competition
✕ Often compared with rivals
✓ The enquiry comes to you
Job types
✕ Whatever gets posted
✓ Only the jobs you pick
Your brand
✕ Listed next to other firms
✓ Your name, site and photos
Search data
✕ No search terms shown
✓ Every search term visible
Reviews
✕ Stay on the platform
✓ LSA shows your Google reviews
If you pause
✕ Leads stop the same day
✕ Leads stop too, data stays
Why Zainfy
Typical PPC agency
Zainfy
Who they work with
✕ Civils, plant hire, anyone
✓ Builders and trades only
Fee
✕ Hourly or a % of ad spend
✓ Flat fee from £395, on the page
Contract
✕ Long fixed terms
✓ 3 months, then rolling monthly
Ad accounts
✕ Often in the agency’s name
✓ Always in your name
Your competitors
✕ Other local builders too
✓ One builder per town, always
Reporting
✕ Clicks and impressions
✓ Enquiries, jobs and cost per lead
Setup fee
✕ Common, billed up front
✓ None, ever
PER TOWN
Pricing
Ads Starter
per month + ad spend
Ads Growth
Most popular
per month + ad spend
Ads Premium
per month + ad spend
SEO
from £495
SEO and Ads bundle
from £795
Websites
from £1,195
DAYS
Watch for these
In our experience, builder ad accounts leak money through the same four settings. Each one takes minutes to fix once you know where to look, starting with Google’s location options.
Mistake 1
Presence or interest shows ads well outside your area.
Mistake 2
Extension ads land on a page about everything else.
Mistake 3
Planning and DIY searches eat the daily budget.
Mistake 4
Nobody knows which keyword booked the site visit.
Who runs your ads
Google Ads
Local Services Ads
Google Analytics 4
Google Search Console
Meta Ads Manager
FAQ
Yes, when the account is built around the jobs you want. Google Ads for builders work best for high-value work such as extensions and loft conversions, where one won job covers a lot of clicks. They fail when ads run on every search across a wide area and send clicks to a homepage. Tracking each call back to its keyword shows which parts pay.
PPC in construction means pay-per-click advertising for building firms. You pay Google each time someone clicks your ad, or per lead on Local Services Ads. With PPC for construction companies and builders, that means ads on searches like extension or loft conversion builders in your towns. A PPC agency for construction companies sets up the keywords, ads, tracking and landing pages.
Google Ads for construction companies have two costs. Ad spend goes straight to Google and depends on your job types and towns. Management is our flat fee of £395, £595 or £895 a month, with no setup fee and no percentage of spend. The published fees we checked at UK construction PPC agencies ran from about £1,100 to £3,960 a month.
For one town and one job type, £20 a day is enough to learn which searches bring enquiries. That is about £600 a month. At £10 a day, keep to a single job type. Spread across five job types and a whole county, either budget runs out by mid-morning. One of our free tools, the marketing budget calculator, shows a sensible split for your turnover.
Often, yes. In the UK, Google lists general contractor services and foundations as Local Services Ads categories. You pay per lead rather than per click, with a Google Verified badge on the listing. Leads that should not count can be disputed. They work best alongside Search ads, because not every building job fits an LSA category.
They do different jobs. PPC for builders brings enquiries within days and stops when you stop paying. SEO takes months but lowers your cost per lead over time. Most builders do best with both: ads fill the diary now while SEO for builders builds up, and ad data shows which keywords convert. See how SEO has worked in our case studies.
A construction PPC agency plans, builds and runs your paid ads so ad spend turns into site visits. That covers keyword research by job type, ad copy, bidding, location settings, negative keywords, landing pages and call tracking. Then come weekly changes based on which searches actually book work. As a construction company PPC agency built for smaller building firms, we also run Local Services Ads and Meta lead ads.
Usually because of the default location option, “Presence or interest”, which Google recommends for reach. It can show your ads to people who only searched about your town. For local building work we switch to “Presence”, so ads reach people in, or regularly in, the areas you cover. It is one of the first settings we check in a free audit.
Yes. An ad for loft conversions should land on a page about loft conversions, with your photos, reviews, FMB, TrustMark or NHBC details and a short form. Sending every click to a homepage makes people hunt, and many leave. Our Ads Growth plan includes a landing page built and tested for your main job type.
It can be when nobody reads the search terms. Most waste comes from job seekers, DIY searches and towns you do not cover. Tight job-type campaigns, weekly negative keywords and call tracking stop most of it. If the agreed numbers are still not met after 90 days, our guarantee means we keep working at no charge.
Ads can show the day Google approves them, and the first enquiries can follow within days. Building work has a long sales cycle, though. An extension enquiry can take months to become a signed job. So we judge the account on booked site visits first, then on won jobs across the first 90 days.
