Google Ads for electricians that book fuse boards and rewires

Yes, when the account is split by job and every call is tracked. Google Ads for electricians do best on urgent searches such as power cuts and tripping fuses, where people ring the first local firm that looks qualified. They fail when one campaign covers every job across a county and nobody reads the search terms report.

Start from the jobs you want, not a round number. £10 a day is roughly £300 a month, enough to test one job, such as fault calls, in one town during hours you answer. Rewires, fuse boards and EV chargers across several towns need more. Our marketing budget calculator gives a starting split, and our plans manage up to £1,500, £5,000 or £15,000 of spend.

Most electricians combine three routes. A Google Business Profile with regular reviews, quote sites like Checkatrade or MyBuilder, and their own ads on Google or Microsoft Bing so enquiries come straight to them. Show your NICEIC or NAPIT registration and Part P notification everywhere. Van livery and word of mouth still matter. Our marketing for electricians page covers the rest.

You pay per lead rather than per click, and the price varies by town and job. Electricians are one of Google’s UK Local Services Ads categories. You set a weekly budget and reply to leads quickly, because Google says missed calls and messages can push your ranking down. Leads that are not genuine can be disputed.

Local Services Ads are Google adverts that sit above the normal ads for trades searches. They show your name, rating, Google Verified badge and a call button. You pay when a customer calls or messages you through the ad, not for clicks. For electricians they suit fault calls, where people want a checked, local firm fast.

Yes. Call assets add a phone button to your search ads, and call-only style ads push the call first on mobiles. For fault work that is usually right, because people with no power want to talk. For rewires, EV chargers and EICRs, a page with photos, prices and your registration usually converts better, so we keep both.

Yes, and often separate campaigns. An EV charger buyer compares brands and grants, while a rewire buyer worries about mess and time. Mixing them in one ad group means one advert tries to talk to both and one budget gets eaten by the cheaper clicks. Separate groups let each job have its own advert, bid and landing page.

Usually one of three things: the landing page, the search terms or the location. Clicks landing on a general homepage without a phone number rarely ring. Searches from trainees or DIYers never will. Presence or interest targeting sends clicks from outside your area. We check all three in a free audit of your account.

Not better, different. Quote sites send enquiries, often shared, and you pay membership or lead fees. With your own electrician Google Ads, the customer contacts you only, you see every search term and you choose which jobs to buy. Many electricians keep one platform while ads grow, then compare cost per booked job after three months. Our case studies show how we report.

An electrician PPC agency builds and runs your paid search so ad spend turns into booked jobs. That covers keyword research by job type, adverts, bids, ad schedules, negative keywords, landing pages and call tracking, then weekly changes as the data shows what books. As an electrician PPC agency, we run Local Services Ads and Meta lead ads too.

Fault and emergency ads can ring the day they go live, since someone with no power calls quickly. Rewires, consumer units and EV chargers take longer, because buyers compare quotes. Landlord EICR work builds over months as agents add you to their list. We judge cost per booked job over the first 90 days.