SEO CASE STUDY · CUSTOM HOME RENOVATIONS
A family-owned roofing, siding and storm-damage restoration contractor, built on hands-on craftsmanship, insurance-claim guidance and 60+ five-star Google reviews. It relied on word of mouth and a thin set of branded searches. Four months later, it was visible for hundreds of local service searches.
organic clicks
search impressions
GBP search views / 30 days
map views / 30 days
engagement
THE PROOF
Every metric is pulled directly from the live dashboards. No projections, no estimates.
BEFORE
AFTER
THE CHALLENGE
In the 3 months before we started, the site held a strong 3.6 average position, but only for a small, mostly branded set of searches.
1.18K clicks and 33.2K impressions in 3 months, almost all from branded terms. The large volume of service-area searches went to competitors.
The site was not fully crawlable or indexable, so it could not compete for roof replacement, siding and storm-damage searches.
Service pages were not written, technically or editorially, to capture how local homeowners actually search.
WHAT WE DID
No paid media and no link schemes. A technically sound site, content built around real searches, and a Google Business Profile doing its job.
Crawl and indexation audit and clean-up, site speed and Core Web Vitals fixes, and structured data implementation.
Titles and meta descriptions rewritten across every service page, service-area content expanded and internal links built between service and area pages.
Category and service-area optimisation, photo, post and Q&A activity, and a consistent review-response cadence.
HOW IT HAPPENED
MONTH 1
Full crawl and indexation audit, Core Web Vitals and speed fixes, structured data. It does not show up in a chart, but nothing else works without it.
MONTH 2
Titles and meta descriptions rewritten across every service page, with content built around real service and area combinations instead of generic copy.
MONTH 3
Categories, service areas, photos, posts and a consistent review-response cadence: the local signals that move the map pack.
MONTH 4
Impressions and clicks scaled together as the wider keyword footprint matured, and organic traffic broke out of its multi-year flat line.
THE RESULTS
Same 3-month measurement window before and after. Average position moved from 3.6 to 10.3 because the site now ranks for hundreds of competitive searches instead of a handful of easy branded ones, while clicks grew five times over.
organic clicks, 1.18K → 5.93K
impressions, 33.2K → 199K
Business Profile search views, 30 days
Google Maps views, 30 days
CTR held steady on a far bigger keyword set
average position across a much wider footprint
five-star Google reviews
paid ads or link schemes
