SEO services
From £495 a month
90-day guarantee
One trade per town
Lead dashboard
Calls
▲ 64%
Enquiries
▲ 41%
Cost / lead
▼ 29%
Calls from Google, by week
Map pack
Top 3 in 4 of 5 towns
Proof, not promises
Organic clicks
NextGen Construction
Search visibility
Custom Home Renovations
Inside 4 months
MBC Building & Remodeling
QUICK ANSWER
SEO services are the work that gets your business found on Google without paying per click: keyword research, technical fixes, on-page optimisation, local SEO for the map pack, content, links and reporting. For a trade business, good SEO services turn searches like “plumber near me” into phone calls.
What’s included
Foundations
✓ Site health
✓ Speed
✓ Schema
✓ Copy
Local
✓ GBP
✓ Map pack
✓ Citations
✓ Reviews
How it works
Week 1
Month 1
Months 2–3
Every month
Why Zainfy
Typical SEO agency
Zainfy
Who they work with
✕ Anyone who pays
✓ Trades and home improvement only
Price
✕ Hidden behind a sales call
✓ From £495 a month, on the page
Contract
✕ 12 months, locked in
✓ 3 months, then rolling monthly
Guarantee
✕ None
✓ 90 days, written into the contract
Your competitors
✕ May be clients too
✓ One trade per town, always
Reporting
✕ A PDF of rankings
✓ Calls, leads and cost per lead
Your accounts
✕ Often in their name
✓ Always in your name
Where the work comes from
Google search
Map pack
AI answers
Directories
SEO costs
Monthly budget
Towns and keywords
Content and links
Extras included
£495 Starter
1 town, up to 15 keywords
2 trade pages a month, citations
GBP management, call tracking, video report
£845 Growth
Up to 5 towns, 40 keywords
4 pages a month, local links
AI visibility, review system, free website on 12 months
£1,345 Pro
County-wide, unlimited priority keywords
8 pages a month, digital PR and links
Quarterly strategy session, free website on 12 months
£795+ Bundle
SEO Starter plus Google Ads
Same as the SEO plan
Local Services Ads, one report, saves £95 a month
All plans: 3-month minimum, then rolling monthly. Prices exclude VAT.
Pricing
Starter
per month
Growth
Most popular
per month
Pro
per month
Google Ads and LSA
from £395
SEO and Ads bundle
from £795
Websites
from £1,195
DAYS
Trades
24/7 call-out button, Gas Safe badge and the areas you cover.
SEO for plumbers →
Project gallery, before-and-after photos and trusted reviews.
SEO for builders →
Emergency repair button, roof guarantees and drone photos.
SEO for roofers →
NICEIC badge, fast call-outs and safety certificate pages.
SEO for electricians →
Gas Safe number, boiler brands and same-day service pages.
SEO for gas engineers →
Garden portfolio, design ideas and seasonal service pages.
SEO for landscapers →
Bespoke work gallery, joinery services and clear quotes.
SEO for carpenters →
24/7 lockout button, response times and areas you cover.
SEO for locksmiths →
Colour portfolio, interior and exterior pages, free quotes.
SEO for decorators →
AI search
✓ Included on Growth and Pro plans
✓ Same pages, same work, no extra cost
AI assistant
Who is a good roofer near me for a flat roof repair?
Based on reviews and local listings, here are three options. Your Roofing Co. has 4.9 stars from 120 reviews and a dedicated flat roof repair page with prices…
Clear service pages · consistent listings · genuine reviews
Who does your SEO
Google Search Console
Google Analytics 4
Semrush
Bing Webmaster Tools
Google Business Profile
FAQ
An SEO agency makes your website and Google Business Profile show up when customers search for your services. That means fixing technical issues, rewriting pages around the right keywords, building local links and citations, collecting reviews and tracking the calls that come in. For trades, most of the value sits in the map pack and service pages. A search engine optimisation agency, sometimes called a search engine optimisation company or SEO optimization company, runs this work month after month so you do not have to.
Our SEO services cost £495, £845 or £1,345 a month, depending on how many towns and keywords you want to cover. There is no setup fee and every inclusion is listed on our pricing page. Most SEO agencies do not publish their prices, so ask for a written breakdown before you sign anything. Affordable SEO services should still show a price up front. Ours are on this page, and our free marketing budget calculator shows what you can spend.
The best SEO company for a trade business shows its prices, knows your trade and reports calls rather than rankings alone. Check for a guarantee, a short minimum term, real case studies and accounts kept in your name. Ask how they win the map pack, not just Google search. Searches for the best SEO agency UK or best SEO company UK bring up lists of the best SEO agencies, but few of them know trades. The best company for SEO in your trade shows prices, proof and a guarantee.
Map pack and low-competition service keywords often start moving in 6 to 12 weeks. Bigger keywords across several towns take 4 to 6 months. That is why we have a 3-month minimum and a 90-day guarantee: you see measured progress before you commit longer.
Professional SEO services cover keyword research, technical SEO, on-page work, local SEO and Google Business Profile, content, links and citations, and reporting from Google Search Console and GA4. Our plans include all of it, plus AI search visibility on Growth and Pro. A professional SEO company should also put its search engine optimization services in writing: what is done each month and how it is reported. We call it SEO management services, all in one plan.
Price is not the test. Ask what is included, who does the work and how results are measured. A cheap plan with no content, no links and no call tracking is expensive. Our Starter plan is priced for one trade in one town and still includes technical SEO, GBP management and content.
Yes. Our SEO and PPC agency bundles combine SEO with Google Ads and Local Services Ads from £795 a month plus ad spend. Ads bring calls in from week one while SEO builds, and ad data tells us which keywords convert so SEO can take them over. Our SEO PPC services come as bundles, and we also offer web design and SEO services together, with a free website on 12-month plans.
No. Every plan has a 3-month minimum and then rolls monthly on 30 days’ notice. Commit to 6 or 12 months and the price drops by 10% or 20%. Your website, Google Business Profile and tracking numbers stay in your name whatever you decide.
Because knowing the trade is half of SEO. We already know which searches turn into jobs for a roofer or a heating engineer, what proof customers look for and which directories matter. You do not pay us to learn your industry. A general search engine optimization company spreads itself across every industry. We do not.
Local SEO is the part of SEO that wins the map pack and “near me” searches in the towns you cover: Google Business Profile, reviews and citations. Full SEO adds your website’s rankings, content and links. Every plan includes both, and our local SEO services page explains the map pack side in detail.
We measure what pays: calls, form enquiries and cost per lead, tracked back to the keyword and page that sent them. Rankings, map pack positions and organic traffic come from Google Search Console, GA4 and Semrush, and you see all of it in a live dashboard and a monthly video report. We also track your reviews on Google, Trustpilot and Checkatrade, and TrustMark or trade badges shown on your pages.
Yes. We are based in Bolton and work with trades across the UK. Search engine optimisation is done online, so where you are matters less than how many towns you cover. We take one business per trade per town, so we check your area is free on the first call.