Roofer web design

Web design for roofers that turns storm-night searches into booked roofs

Web design for roofers from Zainfy gives roofing contractors, flat roofers and roofline fitters a site that wins the survey. Our roofing website design puts your NFRC or CompetentRoofer membership, your guarantee terms, drone or ladder photos of real roofs and a quick quote form in front of homeowners and landlords, with prices shown up front.

From £1,195 one-off

Live inside 3 weeks

Logins in your name

Every roofer site we make

Mobile speed

90+

PageSpeed target

Roof pages

1 each

Roof type, with photos

Survey form

5

Fields incl. roof type

One tap to call from the drive

Ownership

You hold the domain, hosting and every login

Real results

What a better trade website has done for our clients

+163%

Conversion rate

All About Tile

+400%

More leads

All About Tile

Page 1

Inside 4 months

MBC Building & Remodeling

Roofers laying roof tiles, the kind of job photo used in web design for roofers

QUICK ANSWER

What should a roofing company website include?

A roofing company website should give every job its own page, such as roof repairs, new roofs, flat roofing and fascias and guttering, and show your NFRC, CompetentRoofer or TrustMark membership next to your guarantee. Add real roof photos, reviews, the areas you cover, a tap-to-call number and a short form that asks for the roof type.

What you get

What our roofing web design includes

Our web design for roofers is built around how a roof actually gets sold: a homeowner spots a slipped tile or a damp patch, looks for someone local and trustworthy, then books whoever makes the survey easiest. Roofing web design has to carry that whole journey, so one price covers it: SSL hosting, accessibility basics, local SEO set-up, structured data, mobile friendly layouts, and a page speed and Core Web Vitals check before launch. No add-ons appear halfway through the build.

Built for the survey

A roofing website that books surveys

A click-to-call number fixed in the header, a form that asks for roof type and the problem, a photo upload, and your guarantee spelled out before anyone has to ask.

✓ Click-to-call

✓ Photo upload

✓ Survey form

✓ Guarantees

Built for Google

Roofing websites that rank each roof job

Separate pages for roof repairs, new roofs, flat roofs, roofline and chimneys, with schema markup and compressed photos, so Google ranks every page of your roofing services website on its own.

✓ Job pages

✓ Structured data

✓ Fast load

✓ Area pages

Drone and roof photos

Aerial and ladder shots, compressed so re-roof galleries load fast.

Roofer-written copy

Pages about slate, GRP and lead work, written the way you explain it.

Accreditations shown

NFRC, CompetentRoofer, TrustMark or CORC placed beside every quote.

Owned from day one

WordPress and Elementor Pro, set up in your company’s name from the start.

Profile and site match

Google Maps listing, reviews and website carry the same name and number.

£35 monthly care

Backups, security fixes, updates and new gallery jobs added for you.

The process

How we build a roofing company website in 2 to 3 weeks

01

Days 1–3

Map

We list your roofing services and the areas you cover, study roofers already ranking there and sign off the page map.
02

Week 1

Mock up

Homepage, a flat roofing page and a project gallery arrive as designs for you to approve first.
03

Week 2

Build + write

Pages go into WordPress, each roofing service gets its write-up, and the survey form and call tracking are connected.
04

Week 3

Go live

Speed, mobile and on-page SEO are tested, the roofing website launches, and every login is handed to you.

Own or rent

Owning your roofing website vs paying monthly for one

Pay-monthly roofing websites look cheap until year two. The monthly fee never stops, the design is shared with other roofers, and leaving usually means losing the site. This table compares renting with owning, using a published trade website price of £45 a month from SteadyWeb as the rental example.

Monthly website

Zainfy website

Upfront

✕ Small, then a fee forever

✓ From £1,195, one payment

Over 3 years

✕ £1,620 at £45 a month

✓ £1,195, care optional at £35

Who owns it

✕ The provider

✓ Your roofing company

If you cancel

✕ Pages and rankings go dark

✓ Everything stays yours

Design

✕ Same layout as other roofers

✓ Built around your roofs

Page limit

✕ Fixed number of pages

✓ A page for every roof job

Next step

✕ Locked to one supplier

✓ Ready for roofing SEO

How homeowners pick a roofer

Your roofing website vs Checkatrade, Rated People, Facebook and Wix

Roofers win work through recommendations, lead sites and social posts, and each has its place. Only roofing contractor websites you own keep the phone number, the reviews and the rankings under your name, so strong roofing web design turns every other profile into a signpost back to your site.

Lead sites

Checkatrade or Rated People

Reviews help. Paying for a roof repair lead that four other roofers are pricing up does not.

DIY builders

Wix or Squarespace

Quick to set up, but slow galleries and thin pages rarely rank against a proper roofing site.

Social

Facebook and Instagram

Great for before-and-after roof shots. Almost invisible when someone searches for a leaking roof fix.

Your own site

Your own roofing website

Ranks your name for repairs, flat roofs and re-roofs, and every enquiry comes to you.

By customer

What a roofing website needs for each kind of customer

A homeowner with a drip through the ceiling wants different proof from a letting agent with a block of flats. Good roofing website design speaks to both, so our roofer sites carry a commercial and landlord section alongside the repair pages. Need to price the job afterwards? Try our free quote template, estimate template or the other free tools for trades.

Customer

What they check

The feature that wins it

Pages that win work

Homeowners

Guarantee, reviews, photos

Survey form with photo upload

Roof repairs, new roofs

Landlords and agents

Fast callouts, clear invoices

Account and reporting page

Leak repairs, gutter clears

Insurance claims

Storm reports, photo evidence

Storm damage report page

Storm and emergency repairs

Builders and developers

Insurance, crew size, sign-off

Trade page and case studies

New builds, re-roofs, flat roofs

Every roofing company website design we deliver includes reviews, click-to-call, clear calls to action, a survey form and a connected Google Business Profile, the basics all roofing contractor websites need.

Where roofers lose jobs

Four roofing website mistakes that cost roofers work

These are the four problems we find first when we look at roofers’ sites. Any one of them hands a homeowner with a leak to the next roofer on Google, and careful roofer web design removes all four before launch.

Mistake 1

No guarantee on the page

Homeowners spending thousands on a roof want the guarantee in writing, not a promise on the phone.

Mistake 2

Every roof on one page

Repairs, flat roofs and fascias crammed together means Google ranks the site for none of them.

Mistake 3

Stock roofs, no real jobs

Stock photos of someone else’s roof give careful buyers a reason to call the roofer who shows theirs.

Mistake 4

No storm-ready page

When a named storm hits, searches for emergency roof repair jump, and roofers with no page miss them.

Prices

Roofing website design prices, listed in full

Every website design for roofing we build is priced here: a single payment, nothing added later. Growth fits most roofers, with space for job, area and project pages, while Premium is for roofing firms with several crews, commercial contracts or a large project archive. Website care costs £35 a month.

Essential

 

£1,195

one-off

For a roofer working alone who needs a trustworthy site quickly.

Growth

Most popular

£1,995

one-off

A complete roofing site with job, area and project pages.

Premium

 

£3,495

one-off

For roofing firms with several crews, commercial or insurance work.

SEO for roofers

from £495

Monthly SEO for roofers that brings enquiries to your new site.

Free website

with SEO

Your site built free with a 12-month SEO Growth or Pro plan.

Website care

£35 a month

Backups, security, plugin updates and small edits, monthly.
£0

WEBSITE

Get your roofing website free with SEO

Sign up for a 12-month SEO for roofers Growth or Pro plan and your roofing website is built at no charge, a saving of up to £1,995. Happy with the site you already have? Take 20% off the plan instead. Whichever you choose, you own the website.

Roofing jobs

Website design for roofing, one job at a time

A homeowner pricing a new slate roof reads a page differently from one with water coming through the ceiling tonight. Our web design for roofers gives each roofing job its own page, because that split is where the best roofing websites start. For the bigger picture, see web design for tradesmen or our full web design services.

Slate roof with stone chimneys, shown on a roofing website design service page

Roof repairs

Leaks, slipped tiles and cracked ridges, fixed fast.

Priority call page

New roofs

Full re-roofs in slate or tile, with fixed quotes.

Quote and prices page

Flat roofing

GRP fibreglass, EPDM rubber and felt systems.

Service page

Roofline

uPVC fascias, soffits, gutters and downpipes.

Service page

Storm damage

Emergency make-safe after named storms.

Storm-ready page

Chimneys

Repointing, flashing, lead valleys and removals.

Service page

Roof windows

Velux roof windows, skylights and roof lights.

Gallery page

Commercial roofing

Industrial units, schools and housing blocks.

B2B service page

Roof surveys

Drone surveys, reports and insurance evidence.

Answer page

AI answers

A roofing website that Google's AI and ChatGPT will recommend

Homeowners now ask ChatGPT, Gemini and Google’s AI Overviews to suggest a local roofer. The answer draws on things you can control: clear roofing service pages, project write-ups, schema markup, a Google Business Profile and Bing Places listing that match your site, and genuine reviews. Our roofing web design builds all of that in from the first page.

✓ Schema and plain answers on every site

✓ AI visibility work on SEO Growth and Pro

AI assistant

Who can repair a leaking flat roof near me this week?

Going by reviews and local listings, here are three roofers. Your Roofing Co. is an NFRC member, has 4.9 stars from 70 reviews and a flat roofing page with GRP and EPDM prices and a 20-year guarantee…

Roof pages · schema markup · genuine reviews

Zayn Shah, Founder of Zainfy

Who builds your site

Your roofing website is built by people who market roofers

Zainfy is led by its founder, Zayn Shah, who has spent six years on WordPress builds, SEO and Google Ads for roofing, building and home improvement companies. We are a small roofing website design agency, not a template factory, so the web designer for roofers who plans your site sits in the same team that can grow its rankings later.

WordPress

Elementor Pro

Rank Math

PageSpeed Insights

Google Search Console

FAQ

Web design for roofers FAQs

Our roofing website design costs £1,195 for a 5-page Essential site, £1,995 for a 12-page Growth site and £3,495 for a 30-page Premium site, each paid once. Most roofers choose Growth because it fits separate pages for repairs, new roofs, flat roofing and the areas they cover. Care is optional at £35 a month, and the website is free with a 12-month SEO Growth or Pro plan. Published prices for web design services for roofers range from a few hundred pounds for a template to several thousand from a roofing website design agency, so compare ownership, copy and SEO set-up, not just the total.

A roofing website needs a home page, a page for each roofing service (repairs, new roofs, flat roofing, fascias and guttering, chimneys), a project gallery, reviews, the areas you cover, and a contact page with a survey form. Show memberships such as NFRC, CompetentRoofer or TrustMark if you hold them, plus your guarantee. Roofing company websites that add a storm damage page also catch the emergency searches that spike after bad weather.

Web design for a roofer usually takes 2 to 3 weeks from start to launch. The first few days go on the page map, week one on designs, week two on building the pages and writing each service, and week three on speed, mobile and SEO testing. What holds most roofing sites up is gathering photos of finished roofs, so we ask for your best ten on day one. If you need to go live sooner, we can launch the core pages first and add the rest.

Yes. Flat roofing specialists, roofline and guttering firms and slate and tile roofers all get the same build, with the service pages matched to their work: GRP, EPDM and felt for flat roofers, fascias, soffits and gutters for roofline firms. Re-roofing jobs usually fall under Building Regulations, so we explain on the page how your CompetentRoofer membership lets you self-certify, which is a question homeowners ask before they book. Construction and roofing web design for firms that do both is covered too.

Yes, and we prefer them. Phone and drone photos of your own roofs are far more convincing than stock images once they are cropped, compressed and grouped by job type. We turn a finished re-roof or flat roof into a short before-and-after with the materials, the guarantee and how long it took. We never present stock photos as your work. With no photos yet, we launch a clean layout and add projects as you finish them.

The best roofing company websites get three things right. The phone number, the areas covered and the guarantee sit at the top of the page. Each roofing service has its own page, so flat roofs, repairs and new roofs can rank separately. And real roof photos, reviews and memberships sit right next to the survey form. The best roofing website design is rarely the flashiest; it is the one where a homeowner can tell within seconds that you are local, insured and trusted.

Every roofing website launches ready for search, with service and area pages, schema markup, alt text on roof photos and a speed pass, connected to your Google Business Profile and Search Console. That gets the site indexed and found for your name and main services. Ranking for competitive searches such as “roofer near me” across several towns takes ongoing website marketing for roofers, which our monthly SEO for roofers covers with technical SEO, content, link building, citations and reviews, because the map pack depends on distance, reviews and consistent details as much as on the site.

Yes. The domain name, hosting, WordPress install and all logins are set up in your company’s name from day one and handed to you at launch. If you stop working with us, nothing goes offline and nothing has to be bought back. That is the key difference from pay-monthly roofing websites, where the provider usually owns the site and switches it off when the payments stop, taking your pages and rankings with it.

A Checkatrade, Rated People or MyBuilder profile helps with reviews, but it ranks the platform, charges for leads and puts rival roofers on the same page. A roofing website ranks your own name, shows complete roof projects and keeps every enquiry. Many roofers keep one directory profile for reviews and link it to their own site, then cut back on paid leads once the website brings in calls by itself.

Yes. Whether your current roofing website runs on WordPress, Wix or Squarespace, we first list every page that already earns clicks from Google. Those URLs are kept or redirected one to one and their content moves across, while titles, headings and schema are improved. Handled like that, a redesign keeps your rankings, and conversion rate optimisation for roofing websites, such as clearer survey forms and a fixed call button, tends to turn more of the same visitors into roofing enquiries.

Yes, if you take emergency work. The Met Office names the storms that bring the biggest spikes in searches for emergency roof repair, and roofers with a ready page are the ones who catch them. The page should state your callout area, what you can make safe the same day, how you record damage with photos for insurance claims and how to book. We build it once, and you only update the storm name and availability.

Yes. We build every WordPress website for roofing company owners on Elementor Pro and leave a ready-made project template. Adding a finished re-roof or flat roof takes about ten minutes: upload the photos, add the materials and timeline, and publish. We walk you through it at handover. Prefer to send us the photos instead? Website care at £35 a month covers small updates and maintenance like that.