LOCAL SEO & SOCIAL CASE STUDY · AMERICA’S HOME PLACE
A custom home builder with real assets, real services and genuine demand, but an online presence that was not built to capture it. We connected the Business Profile, website SEO, citations and social media into one local presence.
monthly GBP calls
call growth year on year
avg. Google position
monthly social reach
social engagement
Zainfy helped us turn our online presence into a real lead-generation channel, from Google calls to stronger local visibility. The results speak for themselves, more calls, better rankings, and a much more professional digital presence. Thank you for your help, team Zainfy.
Darryl Seabult Jr
CEO, America’s Home Place
THE PROOF
Every metric is pulled directly from the live dashboards. No projections, no estimates.
GBP CALLS
SOCIAL
THE CHALLENGE
The Business Profile was not optimised, the website had the right services but the wrong structure, and social media had gone quiet. Customers were searching, and finding competitors instead.
Primary and secondary categories were incomplete and service descriptions were missing or too thin to inform Google’s local ranking.
No NAP consistency, no map embed and no internal links tying service pages to the business’s local identity.
Facebook, Instagram, LinkedIn, X and YouTube were all dormant: no posting rhythm, no branded content, no engagement.
Inconsistent NAP data across directories was eroding Google’s confidence and suppressing map pack visibility.
WHAT WE DID
A full audit and competitor analysis, then a rebuild: accurate categories, keyword-informed service descriptions, a complete product section and weekly photo and video uploads using real client assets.
Homepage optimised around the main service, individual service pages with original media, a location strategy without cannibalisation, and the map embedded with consistent NAP.
Citations across niche, national and general directories, and all five social channels activated with regular branded, service and educational content.
HOW IT HAPPENED
MONTH 1
The audit found incomplete categories, missing service descriptions, zero media activity and no NAP consistency. Every gap was documented and one multi-channel plan was locked in before anything was touched.
MONTHS 1–2
Profile rebuilt with accurate categories, service descriptions, products, attributes and a weekly media schedule. Citations built to establish NAP consistency.
MONTHS 2–4
Homepage and service pages optimised with clean internal linking. All five social channels activated, and dormant accounts started generating engagement within 30 days.
MONTHS 4+
Business Profile calls climbed to 1,213 a month, up 39.7% year on year. Average position settled at 3.6. Social reach hit 184K with 12.8K engagements and 2.1K new followers in a single month.
THE RESULTS
Pulled directly from Google Business Profile, Search Console and social analytics.
Business Profile calls in one month
calls, year on year
Search Console clicks in 3 months
impressions in 3 months
average Google position
social reach in one month
social engagements in one month
new followers in one month
