Generative engine optimisation agency for trades that AI search should recommend

A GEO agency improves how often AI tools such as Google AI Overviews, ChatGPT, Perplexity and Gemini cite or recommend your business. As a GEO agency for trades, we fix indexing, rewrite pages so they can be quoted, add schema and build reviews and mentions that confirm your details.

GEO stands for generative engine optimisation, spelled generative engine optimization in the US, where firms sell generative engine optimization services. A generative engine is any AI tool that writes an answer instead of listing links. GEO optimisation means shaping your content, profiles and reputation so those engines pick your business as a source.

SEO helps you rank in search results; GEO helps you get quoted inside AI answers. They overlap heavily, because AI engines mostly draw on pages that already rank and get indexed. GEO adds answer-first content, entity consistency and mention building on top. Some call it GEO optimization or SEO GEO; we treat GEO SEO as one job in two layers.

No. Google says AI Overviews use the same eligibility rules as normal search, and ChatGPT search reads web results too. A business without solid SEO gives AI tools nothing to cite, though they also lean on Reddit threads and YouTube videos. GEO extends SEO into AI answers; it does not replace rankings, the map pack or your Google Business Profile.

SEO gets your pages found and ranked. AEO, answer engine optimisation, shapes content into short direct answers for snippets and voice search. GEO gets you cited when AI tools write longer answers. In practice we run all three together, because one well built page serves each layer.

Our GEO services cover Google AI Overviews and AI Mode, OpenAI’s ChatGPT, Perplexity, Gemini, Anthropic’s Claude and Microsoft Copilot. These generative AI tools run on large language models (LLMs), so LLM visibility depends on what each can find and trust. We test the same buyer questions in every one monthly; Google still matters most for UK trades.

With us, generative engine optimisation services are included in SEO plans: Growth at £845 a month covers full GEO and SEO, Pro at £1,345 adds digital PR, and Starter at £495 sets up profiles and schema. One UK agency we checked prices GEO from £2,500 a month. No VAT is added.

Fixes like indexing, crawler access and profile corrections can change AI answers within weeks, because tools such as ChatGPT search and AI Overviews read live pages. Being cited across most buyer questions usually takes three to six months, while reviews, rankings and mentions build. Your monthly report shows the change.

Yes, and you should. The same pages, links, reviews and profiles feed both Google rankings and AI answers, so splitting SEO and GEO between two agencies means paying twice for overlapping work. Our GEO SEO services run them together, with one report covering rankings, map pack positions and AI citations.

We keep a fixed list of questions customers ask, such as the best roofer in a town, and run them in five AI engines every month. Each answer is saved, so you see who was cited and your share of voice against rivals. Many AI answers are zero-click, so we also track AI referral visits in GA4 and the calls they bring.

Some are a rebrand, and UK business owners on Reddit report SEO agencies adding an AI surcharge for the same work. Real GEO has specific tasks: crawler access, entity schema, quotable content and citation tracking, not just an llms.txt file, which no major AI tool has confirmed it reads. Avoid anyone promising guaranteed AI recommendations.

Most lists of the best GEO agencies feature enterprise specialists. The best GEO SEO agency for a trade prints its fees, understands trade registers and review sites, and shows saved AI answers rather than a private score. Ask for a sample monthly report and check who owns the accounts before you sign.