Answer engine optimisation agency that makes your trade the answer

An AEO agency makes your business the direct answer when people ask search engines, voice assistants and AI tools a question. As an AEO agency for trades, we research the questions your customers ask, write a short clear answer to each on your site, add FAQ schema and track who wins featured snippets, People Also Ask boxes and AI answers.

SEO gets your pages ranked in the list of results. AEO, answer engine optimisation, makes one part of a ranking page the answer itself: the featured snippet, the People Also Ask reply or the line a voice assistant reads out. In our checks snippets nearly always come from page-one results, so AEO only works on top of SEO, never instead of it.

SEO helps you rank. AEO shapes content into short, direct answers for snippets, People Also Ask and voice search. GEO, generative engine optimisation, helps you get cited when AI tools such as ChatGPT write longer answers. One well built page can serve all three, which is why we run them in one plan rather than as three services.

We list the questions customers ask, from People Also Ask, autocomplete, Reddit and trade forums. Each gets one page section with a 40 to 60 word answer straight under a question heading, then detail, a table or steps. We add FAQPage or HowTo schema that matches the text, fix indexing, and check monthly who holds each answer.

Partly. Plenty of agencies relabelled old SEO packages as AEO marketing, and the basics do overlap. Real AEO has its own tasks: question research, answer-first rewriting, answer schema and tracking snippets, PAA boxes and voice results question by question. If an agency cannot show which answers it won last month, it is SEO with a new label.

For trades, usually yes, because customers ask direct questions before they call: what a job costs, how long it takes, whether it needs a certificate. Many of these searches are zero-click, so the answer itself is your shop window. It is only worth paying for if the agency also does solid SEO, since AEO cannot work on pages that do not rank.

With us, AEO SEO services sit inside SEO plans: Growth at £845 a month covers full AEO and SEO, Pro at £1,345 adds cost guides and digital PR, and Starter at £495 sets up FAQ schema and answer-first pages. None of the five UK AEO agencies we checked printed a fee. No VAT is added and there is no separate AI charge.

If a page already ranks on page one, a rewritten answer can take a featured snippet or People Also Ask spot within a few weeks of Google recrawling it. Pages that do not rank yet need SEO first, so winning most of your question map usually takes three to six months. Your monthly report shows each answer won or lost.

Yes. Siri, Alexa and Google Assistant read out one short answer, often taken from a featured snippet or a Google Business Profile listing. Answers of around 40 to 60 words, plain wording, correct opening hours and the towns you cover all raise your chances. Voice questions are longer and conversational, so we write answers to full spoken questions.

Our AEO services target Google featured snippets, People Also Ask, AI Overviews and AI Mode, Bing and Microsoft Copilot, ChatGPT, Gemini, Claude and Perplexity, plus voice results on Siri, Alexa and Google Assistant. In the US this is sold as answer engine optimization services. Google still sends most UK trade enquiries, so it gets the most attention.

It helps engines understand which text answers which question, but it does not win answers alone. Since August 2023 Google shows FAQ rich results only for well-known government and health sites, so we use FAQPage schema to label answers clearly, not to win extra space. The visible answer must match the schema word for word, or the markup can be ignored.

Search best AEO agency UK and most lists feature B2B and SaaS specialists. For a trade, the best AEO SEO agency prints its fees, knows the questions your customers ask, and can show the snippets and answer boxes it won, not just a visibility score. Ask for a sample question map and monthly report before you sign anything.