WEBSITE, SEO & ADS CASE STUDY · ALL ABOUT TILE
A remodelling and tile business with 15+ years of hands-on experience whose entire lead flow depended on builder referrals and word of mouth. We rebuilt its whole digital presence and turned referral dependency into a predictable lead pipeline.
leads
conversion rate
page views
avg. Google position
click-through rate
Zainfy has had a huge impact on my business. Not only through the results, but I now get to spend more time with my family. It freed up time I can spend with my kids!
Ajita Fluaitt
Owner, All About Tile LLC
THE PROOF
Every metric is pulled directly from the live dashboards. No projections, no estimates.
SEARCH CONSOLE
ANALYTICS
THE CHALLENGE
Some months were fully booked, most were painfully slow. The owner spent evenings chasing leads and losing time with his family, because nothing generated work consistently.
Homeowners searching for a tile contractor found competitors. The business was not ranking for any local search terms.
No clear calls to action, no trust signals, no service-specific landing pages. Visitors who did arrive left without making contact.
Competitors ran Google Ads capturing high-intent homeowners every day. Every day without ads was leads handed to the competition.
No before-and-after content and no posting schedule. Prospects who checked social found nothing and moved on.
WHAT WE DID
We did not patch the problem, we rebuilt the entire digital foundation. Every service works alone and compounds when combined.
A ground-up rebuild: mobile-first, conversion-optimised landing pages, trust signals on every page and a sub-2-second load time.
A local keyword strategy, individual service landing pages and a fully optimised Google Business Profile, reaching a 3.6 average position.
High-intent ad campaigns paired with before-and-after social content, review generation and monthly performance reporting.
HOW IT HAPPENED
MONTHS 1–2
Deep audience research, competitor analysis and a complete website rebuild, every decision backed by data on what homeowners search and how they choose who to hire.
MONTHS 2–3
Service pages published with local keyword targeting, the Business Profile fully built out and citations established. Google began ranking the new content, reaching a 3.6 average position.
MONTHS 3–6
Consistent before-and-after content, review generation and profile optimisation. Page views rose 131% as organic and social traffic compounded.
MONTHS 6–12
Continuous refinement of ad targeting, SEO content and conversion elements. By month 12, leads were up 400% and conversion rate up 163%.
THE RESULTS
Measured from the baseline at project start to the end of month 12, plus a 3-month Search Console and Analytics snapshot.
increase in leads
increase in conversion rate
increase in page views
Search Console clicks in 3 months
impressions in 3 months
monthly sessions
new visitors
average session duration
