SOCIAL MEDIA CASE STUDY · KITCHEN DESIGN STUDIO
A full-service kitchen and interior remodelling company with strong craftsmanship and no consistent digital marketing system to match it. We built a coordinated four-platform social system that changed that completely.
Facebook leads
cost per lead
Instagram reach
TikTok video views
TikTok enquiries
THE PROOF
Every metric is pulled directly from the live dashboards. No projections, no estimates.
THE CHALLENGE
The online presence was not keeping pace with the quality of work being done offline. Every channel had room to grow, and none had a strategy behind it.
Only 12 leads a month from paid ads, at a high cost per lead.
Only 1,105 accounts reached and 128 content interactions a month.
2,134 video views, 23 profile visits and zero inbound messages.
Only 812 impressions and 11 reactions, with little to no professional authority.
Each channel ran in isolation: no unified strategy, no consistent messaging, no funnel from social to enquiry.
No follow-up for engaged users. Traffic that reached the profiles had nowhere meaningful to go.
WHAT WE DID
Awareness on TikTok, trust on Instagram, authority on LinkedIn and conversions through Facebook Ads, each channel reinforcing the others.
Better audience targeting, stronger creative and conversion-focused messaging. Nearly 10× the leads for almost the same budget, with cost per lead down 63.8%.
Before-and-after showcases and design-led content. Accounts reached grew from 1,105 to 18,472 and website clicks from 3 to 139.
Short-form remodelling content on a steady cadence took video views from 2,134 to 236,451 and generated 286 direct messages.
Targeted content positioned the brand as an authority, growing impressions from 812 to 24,653 and page views from 58 to 1,876.
HOW IT HAPPENED
MONTH 1 · FOUNDATION
Full platform audit, audience research, content strategy and ad structure defined. First Facebook Ads launched with 12 leads captured, and every profile optimised.
MONTHS 2–3 · TRACTION
Consistent posting on all four platforms started compounding reach. TikTok gained traction and Facebook Ads were optimised on month-one data, with cost per lead starting to fall.
MONTHS 4–5 · ACCELERATION
TikTok views crossed into the tens of thousands, Instagram reach passed 10K, and LinkedIn impressions crossed 15K a month while cost per lead kept falling.
MONTH 6 · PEAK
114 Facebook leads, 18,472 Instagram accounts reached, 236,451 TikTok views and 24,653 LinkedIn impressions. A cold start turned into a predictable lead system.
THE RESULTS
Facebook Ads spend rose by only 2.2% while leads grew by 850%. The difference was strategy, not budget.
Facebook Ads leads, 12 → 114
cost per lead
Instagram accounts reached
Instagram website clicks
TikTok video views
TikTok inbound messages
LinkedIn impressions
LinkedIn page views
