Google Ads for scaffolders that bring hire enquiries, not job seekers

Yes, if the account is built for scaffolding. Someone searching for scaffold hire near them usually has a job booked in and needs a price. Ads fail when one campaign mixes domestic and commercial work, when job and CISRS searches go unblocked and when calls are not tracked. Judge them on cost per priced job, not clicks. Our case studies show how we report.

Scaffolders disagree on this. On Scaffolders Forum, one firm said paid advertising was not worth the money and that van signs and visits to builders work better. Another suggested around £5 a day on Google with a basic website. Both can be right: repeat builders are the base, and tightly run ads fill gaps with new domestic work.

There are two costs: the clicks you pay Google and our management fee. Management is £395, £595 or £895 a month plus ad spend, with no share of your spend. Click prices vary by town and job, and commercial clicks usually cost more. So we set a target cost per enquiry for each campaign in week one. Our free tools include a cost per lead calculator.

Because “scaffolding” and “scaffolder” are common job search terms in construction. Without negatives for jobs, vacancies, CISRS, courses, training and apprenticeships, broad match shows your ad to job seekers. Add those at account level before launch, use phrase and exact match, and read the search terms report every week.

No. Scaffolding is not one of the Local Services Ads categories Google offers, so there is no “Google Guaranteed” badge for scaffolders. If anyone sells you one, ask to see the category. We run call-focused Search ads, a quote form and call tracking instead, backed by a strong Google Business Profile.

Yes. Domestic searches are cheaper and convert fast, while commercial buyers search in office hours and take longer to decide. Sharing one budget lets house jobs spend it all early in the day. Separate campaigns get their own budgets, schedules, bids and landing pages, so both kinds of work get a fair chance.

Only as big as the jobs that still make money after travel. Scaffold margin is eaten by wagon runs and erect and strike time, so a huge radius wins work that barely pays. Use the Presence location setting, start tight around your yard and widen only where priced jobs come through.

Good scaffolding marketing starts with a Google Business Profile full of job photos and reviews, and a website that shows insurance, accreditations and the jobs you do. Google Ads bring enquiries quickly; SEO builds cheaper ones over time. Keep feeding your repeat builders and roofers too, because they are the base most scaffolding firms grow from. A free audit shows where to start.

Usually not. Someone searching for tower hire mostly wants a mobile tower from a hire shop for a day of DIY, not an erected scaffold. Add tower hire as a negative unless you rent towers yourself. The same goes for boards, fittings and tubes for sale, which bring in buyers of kit, not jobs.

It can test domestic hire in one town. One UK scaffolding PPC specialist puts domestic clicks at £2.50 to £6, so £10 buys only a few clicks a day. That is too thin to cover commercial work as well. Start with one tight campaign, track every enquiry and raise spend where priced jobs follow.

Domestic hire ads can bring enquiries in the first week, because the customer usually has a roofer or builder waiting. Commercial contracts take longer, since contracts managers price several firms. Expect the first month to show which searches pay. We judge cost per priced job over the first 90 days.