SEO for plumbers
From £495 a month
90-day guarantee
One trade per town
Lead dashboard
Calls
▲ 64%
Enquiries
▲ 41%
Cost / lead
▼ 29%
Calls from Google, by week
Map pack
Top 3 in 4 of 5 towns
Proof, not promises
Organic clicks
NextGen Construction
Search visibility
Custom Home Renovations
Inside 4 months
MBC Building & Remodeling
QUICK ANSWER
SEO for plumbers is search engine optimisation built around how people hire a plumber: the map pack for leaks and breakdowns, job pages for boiler installs and bathrooms, and reviews plus Gas Safe proof for trust. Done well, plumbing SEO puts you in front of “plumber near me” searches in every town you cover, so you stop paying lead sites per job.
What’s included
Your website
✓ Job pages
✓ Speed
✓ Schema
✓ Copy
Local
✓ GBP
✓ Map pack
✓ Citations
✓ Reviews
How it works
Week 1
Month 1
Months 2–3
Every month
SEO vs lead sites
Lead sites
Plumber SEO
How you pay
✕ Yearly membership or lead fees
✓ One monthly fee, no lead charges
Who gets the lead
✕ Often sent to several plumbers
✓ The homeowner rings only you
Whose brand they see
✕ The platform’s logo first
✓ Your van name, your reviews
Your reviews
✕ Stay on their profile page
✓ Lift your map pack ranking
Price per job
✕ Whatever the platform charges
✓ Falls as your pages climb
When you stop paying
✕ Calls dry up that day
✓ Rankings carry on working
Who owns it
✕ The platform
✓ You own every login
How customers search
Emergency jobs
Planned jobs
Trust checks
AI questions
Free checklist
Each check takes about ten minutes. A fail on any of them means a boiler or leak job going to another plumber. Want numbers on it? Our free cost per lead calculator and other free tools for trades help.
What to check
What good looks like
Why it matters
Where to check
Google Business Profile
Main category is Plumber, heating added
Decides if you appear for plumbing
Your Google Business Profile
Job pages
One page per job: boilers, leaks, drains
Ranks you for boiler and bathroom jobs
Google Search Console
Reviews
Mention the job and town, all replied to
Homeowners read them before calling
The reviews tab of your profile
Listings
Identical name, address and phone (NAP) everywhere
Mismatches push you down the map pack
Checkatrade, Yell, WaterSafe, Bing
Short on time? Our free growth plan, the first step of our SEO for plumbing companies, checks all four, plus the plumbers ranking above you.
Avoid these
Mistake 1
Mistake 2
Mistake 3
Mistake 4
Pricing
Starter
per month
Growth
Most popular
per month
Pro
per month
Google Ads and LSA
from £395
SEO and Ads bundle
from £795
Websites
from £1,195
DAYS
Plumbing jobs
A burst pipe is searched at 2am, a new bathroom over months. As a plumber SEO company we match each job to its own page and timing. For the wider view, see SEO for tradesmen or our SEO services.
Emergency leak searches, won around the clock.
Map pack first
New boiler searches, won with priced pages.
Priced job page
Breakdown searches, won in the map pack.
Map pack first
Bathroom fitting searches, won with a gallery.
Project gallery
Hidden leak searches, won with clear answers.
Answer page
Blocked drain searches, won with fast pages.
Fast job page
Radiator and heating searches, won each winter.
Seasonal page
Heat pump searches, won with MCS proof.
Job page + MCS
Gas safety certificate searches, won yearly.
Yearly reminders
AI search
✓ Included on Growth and Pro plans
✓ Part of your plan, never an add-on
AI assistant
Who is a good plumber near me for a combi boiler install?
Based on reviews and local listings, here are three options. Your Plumbing Co. has 4.9 stars from 120 reviews, is Gas Safe registered and has a combi boiler page with prices…
Clear job pages · structured data · Gas Safe reviews
Who does your SEO
Google Search Console
Google Analytics 4
Semrush
Bing Webmaster Tools
Google Business Profile
FAQ
SEO for plumbers is how a plumbing business gets found on Google and in the map pack when people nearby search for a plumber, a boiler engineer or a leak repair. SEO for plumbing contractors and bigger plumbing firms covers your Google Business Profile, job and town pages, reviews, citations and tracking, and focuses on searches that turn into calls, like “boiler repair”, not traffic for its own sake.
Our plumbing SEO services cost £495, £845 or £1,345 a month, depending on how many towns and jobs you want to rank for. No setup fee and a 3-month minimum, then the monthly price drops 10% at 6 months and 20% at 12. Of the plumber SEO pages ranking on Google, only one showed prices, so ask any SEO company for plumbers for a written breakdown.
Emergency and repair searches in the map pack often move first, within 6 to 12 weeks. Boiler installation keywords across several towns take longer, usually 4 to 6 months, because more plumbing firms compete for them. We agree targets up front, and the 90-day guarantee in the contract covers the first stretch.
They do different jobs. Checkatrade, Rated People and MyBuilder rent you leads while you pay, and many leads go to several plumbers at once. SEO builds rankings you own, so the homeowner rings only you and each boiler lead costs less over time. Many plumbers keep one lead site while SEO builds, then cut back once Google brings enough work.
Set your Google Business Profile main category to Plumber, add the services and areas you cover, and keep your name, address and number identical on Checkatrade, Yell and Bing Places. Then add real photos, ask every customer for a review and reply to each one. Local SEO for plumbers ties those signals to job pages on your website.
No, only one plumber per town. If we do SEO for a plumber in Bolton, no other Bolton plumbing firm gets our time, including heating engineers chasing the same boiler jobs. Two clients cannot both hold the top spot in one map pack, so it is the only fair way for a local plumber SEO agency to work.
Usually because they have a separate page for boilers, leaks and bathrooms in each town, fresher Google reviews, and a profile set to Plumber with matching details on Yell, Checkatrade and Bing Places. Older sites also tend to have more local links. A local plumber SEO agency should show you that gap for free; our growth plan compares your site and profile with the plumbers above you.
Google Ads brings emergency calls from week one, but every click costs money and it stops when you stop paying. SEO takes months and keeps working. Many plumbers run ads through winter boiler season and let SEO lower the cost per lead the rest of the year. Our SEO and Google Ads bundle starts at £795 a month plus ad spend.
Yes, and it matters most there. Emergency searches like “burst pipe” or “plumber near me” are mostly won in the map pack on a phone, so the customer rings whoever looks closest and most trusted. Local SEO for plumbers builds exactly that: an accurate profile, fresh reviews, opening hours that match your call-outs and a one-tap call button.
Yes. Heating and plumbing SEO covers boiler installs, servicing, landlord gas safety certificates, unvented cylinders and heat pumps as well as general plumbing. Each gets its own page with your Gas Safe details, or MCS certification for heat pumps. We also work with other trades; see SEO for tradesmen.
Not always. A Google Business Profile can win the map pack for leaks and repairs, but boiler installs, bathrooms and heat pumps need job pages with prices and photos. If your site is slow or thin, we build a new one free on a 12-month Growth or Pro plan. Our web design for trades starts at £1,195 on its own.
The best SEO for plumbers is judged on calls and jobs, not rankings alone. Look for an SEO company for plumbers whose plumber SEO experts publish prices, show real results, give you ownership of your website and profile, take one plumber per town and report calls and cost per lead from Google Search Console and GA4 every month.
