SEO for tradesmen that fills your diary with local jobs

SEO for tradesmen is the work that gets a trade business found on Google and in the map pack when local customers search for the jobs you do. It covers your Google Business Profile, job and town pages, reviews, citations and tracking. Trades SEO focuses on searches that turn into calls, like “emergency electrician” or “boiler repair”, not traffic for its own sake.

Our tradesman SEO packages cost £495, £845 or £1,345 a month, depending on how many towns and jobs you want to rank for. There is no setup fee, every plan is a 3-month minimum, and the price drops 10% at 6 months and 20% at 12. Most do not publish prices, so ask any SEO agency for tradespeople for a written breakdown.

Map pack positions and low-competition job keywords often start moving in 6 to 12 weeks. Bigger keywords across several towns take 4 to 6 months. That is why we agree targets up front and put a 90-day guarantee in the contract: you see measured progress, calls and quote requests before you commit longer.

They do different jobs. Checkatrade, Rated People and MyBuilder rent you leads while you pay, and many leads go to several trades at once. SEO builds rankings you own, so the customer calls only you and the cost per job falls over time. Many trades keep one lead site while SEO builds, then cut back once Google brings enough work.

You can rank in the map pack with a Google Business Profile alone, but it is harder, and you cannot rank for planned jobs without pages. A fast website with a page per job doubles your chances. On a 12-month Growth or Pro plan we build it free, and our websites for tradesmen start at £1,195 on their own. Our local SEO services for trades cover both.

No. We take one business per trade per town. If we do SEO for a roofer in Bolton, we will not take another Bolton roofer. It is the only fair way for an SEO agency for tradesmen to work, because two clients cannot both hold the top spot in the same map pack.

Usually for three reasons: they have a page for each job and town, more recent Google reviews, and a Google Business Profile with the right category and matching listings on Yell, Checkatrade and Bing Places. Older sites also tend to have more local links. Our free growth plan compares your site and profile with the rivals above you, on WordPress or any other platform.

Google Ads brings calls from week one but stops the day you stop paying. SEO takes months but keeps working. Most trades do best with both at first: ads to fill the diary now, SEO to cut the cost per lead later. Our SEO and Google Ads bundle starts at £795 a month plus ad spend.

Yes. Website design and SEO for trades work best as one job, so we build the site and run SEO as one team, so the site is planned around the searches it needs to win from day one. Sign up to a 12-month SEO Growth or Pro plan and the website is free, worth up to £1,995. Already happy with your site? Take 20% off the SEO plan instead, or see our web design services.

Tradesmen SEO works for any trade customers search for. We do SEO for home trades and building: plumbers, heating and gas engineers, electricians, roofers, builders, landscapers, carpenters, locksmiths, decorators, window installers, kitchen and bathroom fitters and more. If customers search for your trade on Google, trades SEO can win you those jobs. See every trade we cover on our trades page.

We measure what pays a trade business: calls, quote requests and cost per lead, traced back to the search and page that sent them. Rankings and map pack positions come from Google Search Console, GA4 and Semrush. You see all of it on a live dashboard and in a short monthly video report.

Yes. We are based in Bolton and work with trade businesses across the UK. SEO for tradesmen is done online, so your location matters less than the towns you want to win. We check your trade and area are free on the first call, because we only take one business per trade per town.