SEO for builders
From £495 a month
90-day guarantee
One trade per town
Lead dashboard
Calls
▲ 64%
Enquiries
▲ 41%
Cost / lead
▼ 29%
Project enquiries from Google, by week
Map pack
Top 3 in 4 of 5 towns
Proof, not promises
Organic clicks
NextGen Construction
Search visibility
Custom Home Renovations
Inside 4 months
MBC Building & Remodeling
QUICK ANSWER
SEO for construction companies is the work of getting a building firm found when homeowners, developers and main contractors research a project on Google. Construction SEO pairs a Google Business Profile for “builders near me” searches with project pages, galleries and trust badges for extensions, lofts and new builds, because building work is researched for weeks before anyone rings.
What’s included
Your website
✓ Project pages
✓ Speed
✓ Schema
✓ Galleries
Local
✓ GBP
✓ Map pack
✓ Citations
✓ Reviews
How it works
Week 1
Month 1
Months 2–3
Every month
SEO vs lead sites
Lead sites
Builder SEO
How you pay
✕ Membership plus fee per lead
✓ Fixed monthly fee, no per-lead bills
Who gets the lead
✕ Shared with other builders
✓ The client contacts only you
Whose brand they see
✕ Platform branding comes first
✓ Your firm, your project photos
Your reviews
✕ Locked on their profile page
✓ Push you up the map pack
Price per job
✕ Set by the platform
✓ Drops as rankings grow
When you stop paying
✕ Enquiries stop that day
✓ Pages keep bringing work
Who owns it
✕ The lead site, not you
✓ Site, profile and data are yours
How customers search
Small works
Big projects
Trust checks
AI questions
Free checklist
Every check takes around ten minutes. Failing one means an extension or loft enquiry going to a rival firm. Want to see what a lost project costs? Try our cost per lead calculator or the other free tools for trades.
What to check
What good looks like
Why it matters
Where to check
Google Business Profile
Main category Builder or Construction company
Controls which searches you show for
Your Google Business Profile
Project pages
One page each: extensions, lofts, new builds
Wins the high-value project searches
Google Search Console
Reviews
Name the project and area, reply to all
Clients read them before shortlisting
The reviews tab of your profile
Listings
Identical name, address and phone (NAP) everywhere
Mismatches push you down the map pack
Checkatrade, Houzz, FMB, Bing Places
Too busy on site? Start with a free SEO audit for construction businesses: our growth plan, the first step of our construction SEO services, runs all four checks and compares you with the firms ranking above you.
Avoid these
Mistake 1
Mistake 2
Mistake 3
Mistake 4
Pricing
Starter
per month
Growth
Most popular
per month
Pro
per month
Google Ads and LSA
from £395
SEO and Ads bundle
from £795
Websites
from £1,195
DAYS
Construction projects
A collapsed wall is searched today, a loft conversion over a whole winter. As a construction SEO company we give each project type its own page and timing, and our contractor SEO services do the same for groundworks and fit-out firms. For the bigger picture, see SEO for tradesmen or our SEO services.
Planned for months; cost guides get shortlisted.
Cost guide page
Dormer and hip-to-gable enquiries need proof.
Project gallery
Self-builders compare past builds first.
Case study page
Whole-house refurbs come with planning questions.
Answer page
Garage conversions need clear regs answers.
Building regs page
Footings and drainage work sold to contractors.
B2B service page
Fit-outs and tenders need Constructionline proof.
Accreditations page
Walls, roofs and damp: urgent, local, mobile.
Map pack first
Seasonal searches peaking every spring and summer.
Seasonal page
AI search
✓ Included on Growth and Pro plans
✓ Part of your plan, never an add-on
AI assistant
Which builders near me are good for a two-storey extension?
Based on reviews and local listings, here are three firms. Your Building Co. is an FMB member with 4.8 stars from 85 reviews and an extension page with guide costs…
Project pages · structured data · FMB reviews
Who does your SEO
Google Search Console
Google Analytics 4
Semrush
Bing Webmaster Tools
Google Business Profile
FAQ
SEO for construction companies, or SEO for the construction industry, is how a building firm gets found on Google when homeowners, developers and main contractors look for a builder. It covers your Google Business Profile, project and area pages, reviews, trade listings, technical SEO and tracking. Good construction SEO targets searches that turn into priced projects, like “house extension builders”, not traffic for its own sake.
Our SEO services for construction companies cost £495, £845 or £1,345 a month, depending on the towns and project types you want to rank for. There is no setup fee, a 3-month minimum, and the monthly price drops 10% at 6 months and 20% at 12. Most construction SEO agencies we checked hide prices; the few that publish them quote £500 to £5,000 a month.
Map pack rankings for repairs and small works often move within 6 to 12 weeks. Extension, loft conversion and new build keywords across several towns take longer, usually 4 to 6 months, and those projects are researched for weeks before a client calls. Our builders SEO services set dated targets first, and the 90-day guarantee covers the opening stretch.
They do different jobs. Checkatrade, MyBuilder, Rated People and Bark sell access to leads, and a MyBuilder job is often shortlisted between several firms. SEO builds rankings you own, so a client finds your company and calls only you. Many builders keep one platform while SEO grows, then scale it back once Google brings enough projects.
Yes. SEO for construction industry suppliers and contractors works, with a different focus. Main contractors, developers and facilities managers search for groundworks, fit-out or civil contractors by service and region, then check accreditations. SEO for contractors pairs service and sector pages with Constructionline, CHAS or SafeContractor proof, case studies and regional or national pages, rather than a single-town map pack. Pick a contractor SEO agency that understands tenders, not just homeowners; our contractor SEO services include tender and framework pages.
No. We take one builder or construction company per town. If we run SEO for a builder in Wigan, no other Wigan building firm gets our time, including loft and extension specialists chasing the same projects. Two clients cannot both hold the top map pack spot, so it is the only fair way for a construction company SEO agency to work.
Usually because they have separate pages for extensions, lofts and new builds, a gallery of real projects, recent Google reviews and a profile set to Builder or Construction company, with matching Houzz, Checkatrade and Bing Places details. Older sites often hold more local links too. Our free growth plan shows that construction business SEO gap against the firms above you.
Google Ads can bring extension enquiries in the first week, but every click is paid for and it stops with the budget. SEO takes months and keeps going. Many construction firms run ads through the spring planning season and let SEO lower the cost per lead the rest of the year. Our SEO and Google Ads bundle starts at £795 a month plus ad spend.
Keyword research is the base of SEO for construction company sites. Target the projects you want and the places you build: “house extension builders” plus your town, “loft conversion company near me”, “new build contractors” in your county, and cost questions like “extension cost per m2” or whether you need planning permission. Skip chasing “construction” on its own; SEO for general contractors works the same way, service by service. Local SEO for builders then ties each keyword to a page, a gallery and your Google Business Profile.
Yes. Local SEO for contractors and general builders covers your Google Business Profile, service areas, citations on Checkatrade, Yell and Houzz, reviews and a page for each town you work in, because SEO for local builders is won town by town. SEO for general contractors also needs clear pages for each service you subcontract or deliver. Anyone after an SEO agency for contractors gets the same one-firm-per-town rule. Other trades are covered by our SEO for tradesmen service.
Not always, but most builders need more than they have. Good SEO for construction company websites starts with the basics: a profile can win small-works searches, yet extensions, lofts and new builds need project pages with photos, guide costs and planning answers. If your site is slow or thin, we build a new one free on a 12-month Growth or Pro plan. Our web design for trades starts at £1,195 on its own.
The best SEO for construction is judged on enquiries and project value, not rankings alone. The right SEO agency for construction companies, like any construction SEO company worth hiring, publishes prices, shows real construction results, leaves every login with you, takes one firm per town and reports calls, quote requests and cost per lead from Google Search Console and GA4 each month.