SEO for painters and decorators that keeps the diary full after the summer rush

SEO for painters and decorators means your business shows on Google and in the map pack when nearby people search for the work you do. It covers your Google Business Profile, service and town pages, before-and-after photos, reviews, citations and call tracking. Painter SEO targets searches that turn into quotes, such as “painter and decorator near me” or “exterior house painters”, not traffic for its own sake.

Our painter SEO services cost £495, £845 or £1,345 a month, depending on how many towns and services you want to rank for. There is no setup fee, a 3-month minimum, then 10% off at 6 months and 20% at 12. Among the painter SEO pages we checked on Google, published prices started at about £300 + VAT a month, so ask any agency for a written breakdown.

Map pack positions and low-competition service keywords often move in 6 to 12 weeks. Bigger terms like “painters and decorators” across several towns take 4 to 6 months. Exterior work is booked in spring, so exterior pages should be live by March. Interior repaint searches run all year and pick up in autumn and winter. The 90-day guarantee covers the first stretch.

Lead sites and SEO solve different problems. Checkatrade, MyBuilder and Rated People charge for each enquiry, and the same homeowner often hears from three or four decorators. SEO earns rankings that belong to your business, so the caller has found you alone and the cost of each job falls month by month. Many painters keep one lead site running until the rankings take over.

Set your Google Business Profile main category to Painter, add secondary categories only where they fit, list every service and the towns you cover, and keep your name and number identical on Checkatrade, MyBuilder, Yell and Bing Places. Upload before-and-after photos, ask every customer for a review and reply to each one. Painter local SEO then links those signals to your service pages.

No. We work with one painter and decorator per town. Once we take on a decorator in Bolton, we turn down every other Bolton painting firm, because only one business can sit at the top of a local map pack and we would be competing against our own client. Our painter SEO services are exclusive by town for that reason.

They help customers pick you, which helps SEO indirectly through more clicks, calls and reviews. We show PDA membership, Dulux Select Decorators status and TrustMark on your service pages and profile, and make sure your details match on those directories. Only show the badges you actually hold.

Show guide prices rather than fixed quotes. A line such as “most three-bedroom exteriors we paint fall within a set range” filters out enquiries that were never going to book and wins clicks from people searching costs. Keep the detail for the quote visit, where condition, access and scaffolding change the figure. Pages with a clear guide rank for cost searches that most decorators ignore, and they lift conversion too.

Yes. Commercial painter SEO gives painting companies separate pages for offices, shops, schools and new-build sign-off work, written for facilities managers and main contractors rather than homeowners. Those pages show your insurance, crew size, out-of-hours working and any CSCS cards, and link to case studies. They rank for fewer, bigger searches than residential pages, and the jobs are larger, which is why commercial painter SEO pays back quickly.

Ads are a tap you turn on and off: quick calls, but nothing left once the budget ends, and exterior clicks cost most in spring. SEO is slower to start and keeps paying back all year. A common split for decorators is ads during the busy exterior months while painter SEO builds, then leaning on rankings for the rest. Our SEO and Google Ads bundle starts at £795 a month plus ad spend.

Often not. Your Google Business Profile alone can win map spots for simple room repaints, but exterior, spraying and commercial jobs need their own pages with photos and guide prices. If your current site is slow or just points to Facebook, a new one is built free on a 12-month Growth or Pro plan. Otherwise our web design for trades starts at £1,195, and you own it.

The decorators above you usually have four things you lack: a page for each type of job, a gallery hosted on their own site, a steady flow of new photo reviews, and a Painter profile whose details match Checkatrade, Yell and Bing Places. Older sites also carry more local links. The free growth plan lays out exactly which of these you are missing against the firms above you.