Google Ads for loft conversion companies
Homeowners planning a dormer or hip to gable loft find your firm first. People after loft ladders, boarding kits or loft jobs are filtered out. Each conversion type runs as its own campaign, and every survey is traced to its search. Flat £395 a month, and the ad account stays yours.
From £395 a month
No % of ad spend
One loft firm per town
Tell us the towns you build in and the conversions you want more of. Within one working day you get loft conversion keywords, a starting budget and a target cost per survey.
What your ad looks like
A loft ad that earns the click names the conversion, the town and how the survey works. Owners spending tens of thousands worry about planning, building control and a builder who vanishes. So an insurance-backed guarantee and a free survey beat a cheap headline. Sitelinks lead to dormer, mansard and gallery pages. Under the bonnet it is a responsive search ad with callouts for planning help, a call asset and ongoing ad tests.
✓ Headlines written per conversion type and town
✓ Trade badge, call and location assets set up
Sponsored
Loft Conversions in Bolton | Planning Handled, Free Survey
Dormer and hip to gable lofts built by our own local team. Book a free survey and get a fixed written quote.
QUICK ANSWER
Loft conversion PPC puts your firm above the map and organic results when a homeowner nearby searches “loft conversion near me” or “dormer loft cost”. You pay per click, not per job. A good account splits dormer, hip to gable and mansard work, blocks DIY and boarding searches, and counts booked surveys rather than clicks.
What you get
Made for loft specialists and builders who want whole conversions, not boarding jobs. It is our Google Ads management set up for lofts, and it shares keyword and survey data with your marketing for loft conversion companies. This is Google Ads for loft conversion companies, not a generic builders package. It works as PPC for loft conversion companies and for loft conversion specialists inside a wider building firm, with keyword research per build type.
Enquiry capture
Loft conversions have no category of their own on Google’s UK Local Services Ads list. The nearest is general contractor services, which is far too broad. So we capture surveys through Search lead forms, tracked calls and a survey booking page.
✓ Lead forms
✓ Calls
✓ Qualifying
✓ Follow-up
Pay per click
Dormer, hip to gable, mansard and Velux conversions each get their own ads, bids and landing page with your own finished lofts.
✓ Keywords
✓ Ad copy
✓ Bidding
✓ Areas
Calls, forms and surveys logged in Ads and GA4.
DIY, loft ladder and job searches blocked.
Ads live in evenings and weekends when owners plan.
Loft pages with your builds, prices and reviews.
Signed conversions fed back so bids learn.
Loft searches we bid on
A family adding a dormer bedroom with an en suite and someone pricing loft boarding use different words and are worth very different bids. So each conversion is priced on its own, and storage-only jobs are kept out. Many lofts fall under permitted development, so saying you handle planning and building control earns a place in the ad. Paid works best next to SEO for builders, with every click landing on a survey form.
Rear and side dormer conversions.
Dormer page
Hip to gable lofts on semis and bungalows.
Hip to gable page
Mansard builds, common on terraces.
Mansard page
Roof light lofts with no roof change.
Velux page
L-shaped dormers on Victorian terraces.
L-shaped page
Bungalow loft rooms and chalet builds.
Bungalow page
Loft bedrooms with a shower room.
En suite page
Extra rooms for HMOs and lets.
Landlords page
Drawings, planning and building control.
Plans page
Account structure
A dormer and a Velux job sell in very different ways. Families adding two bedrooms take months to choose a builder, while a roof light loft can be signed in a few weeks. Giving each its own campaign, ad text and page keeps the slow, high-value builds from being starved. Ads Starter covers one campaign; Growth and Premium open up the rest. Phrase match and exact match keep early spend clean, with the Presence setting limiting ads to your towns. Smart Bidding moves from Maximise Conversions to Target CPA as signed builds are fed back, and Performance Max is left until that data exists.
Campaign 1 · Search
Dormer, hip to gable and town ad groups.
Campaign 2 · Search
Mansard, L-shaped and terrace ad groups.
Campaign 3 · Search
Roof light, bungalow and chalet ad groups.
Campaign 4 · Search
Loft cost and planning question ad groups.
SETUP
Free, with no sales pitch. Inside one working day: loft keywords, a starting budget and the cost per survey we would aim for.
How it works
Week 1
Week one: we audit what you run now, or set up a clean account, then fit call tracking and agree towns, radius and loft types.
Weeks 2–3
Week two: each loft type gets its own campaign and a page showing your finished conversions, then ads go live.
Month 1–2
Every week: search terms checked, boarding and job clicks cut, Quality Score worked on and bids pushed towards surveys that turned into builds.
Every month
Every month: a short video on surveys, signed lofts, cost per survey and ROI, and budget shifted to the towns that sign.
Waste control
Loft keywords attract people who will never sign a build: someone after a loft ladder, boarding, an insulation grant or a loft fitter job. Every week we read the search terms, block the ones that never convert and check which enquiries became a survey. Fewer wasted clicks means a lower cost per signed loft.
✓ Loft negative list live from day one
✓ Each survey tied to the keyword that won it
Search terms report
“dormer loft conversion bolton” → kept, bid up in your area
“loft ladder fitting”, “loft boarding diy”, “loft conversion jobs” → added to negatives, never paid for again
Weekly review · negatives · visit log
Ads vs quote sites
Lots of loft builders pay for loft conversion leads through Checkatrade, MyBuilder or loft lead sellers. Leads arrive within days, yet one homeowner is frequently passed to three or four builders. The table below sets that against your own loft conversion advertising, and shows the one row where neither option comes out ahead. Either way it is loft conversion lead generation, and the question is who owns the enquiry. Our free tools put a cost per survey on each.
Lead sites
Your Google Ads
Payment
✕ Per lead or membership fee
✓ Per click, with a daily cap you set
Competition
✕ Sent to several loft firms
✓ The enquiry comes to you only
Job types
✕ Any size of job
✓ The conversions you choose
Your brand
✕ One listing among many
✓ Your name, builds and reviews
Search data
✕ You never see the search
✓ Every search term in the report
Reviews
✕ Kept on their site
✓ Built on your Google profile
If you pause
✕ Leads stop that day
✕ Calls stop too, the data stays
Why Zainfy
Most UK agencies that run trade PPC list fees starting near £395 a month plus VAT, while others charge a cut of your spend. Before you sign with any loft conversion marketing or PPC firm, get the monthly fee, the notice period and the owner of the ad account confirmed in writing. Google lists who can use Local Services Ads on its UK category page.
Typical PPC agency
Zainfy
Who they work with
✕ Any sector that pays
✓ Loft firms and trades only
Fee
✕ Hourly or a % of ad spend
✓ Flat fee from £395, on the page
Contract
✕ Long fixed terms
✓ 3 months, then rolling monthly
Ad accounts
✕ Often in the agency’s name
✓ Always in your name
Your competitors
✕ Rival loft firms nearby too
✓ One loft firm per town, always
Reporting
✕ Clicks and impressions
✓ Visits, sales and cost per visit
Setup fee
✕ Common, billed up front
✓ None, ever
PER TOWN
If we ran ads for two loft builders in one town, we would be raising the price of your own clicks. So each town goes to one firm only. Send us yours and we will confirm today.
Pricing
You pay two things. Our fee for loft conversion PPC management is fixed and does not grow when spend grows. The click budget is billed by Google straight to your card. Because one loft can be worth tens of thousands, a single signed build often covers months of clicks. We fix a target cost per survey for each loft type in week one. The first term is 3 months, then monthly. CPC by town comes from Keyword Planner, and the report tracks impression share, conversion rate and cost per lead.
Ads Starter
per month + ad spend
One Search campaign for dormer conversions
Ads Growth
Most popular
per month + ad spend
Dormer, mansard and Velux campaigns across several towns
Ads Premium
per month + ad spend
Full paid coverage for loft firms building across a region
SEO
from £495
Map pack and rankings: see SEO for builders.
SEO and Ads bundle
from £795
Websites
from £1,195
Yours to keep: websites for builders.
DAYS
We put survey, signed-build and cost per survey targets in writing, with dates, before any ad runs. Miss them within 90 days and our fee pauses until they are met. That promise sits in the contract.
Watch for these
The same four leaks turn up in nearly every loft account we audit. Adding budget plugs none of them.
Mistake 1
Ladder and boarding searches eating budget.
Mistake 2
Clicks from loft jobs and grant searches.
Mistake 3
Ads landing on a page with no survey form.
Mistake 4
Counting forms, not surveys or signed builds.
Who runs your ads
Zayn Shah, who founded Zainfy, manages your loft account himself. He holds Google Ads certification and has spent six years on paid search, SEO and websites for trade businesses. A small team reviews your campaigns each week, and you deal with the same person from the first call onward.
Google Ads
Google Business Profile
Google Analytics 4
Google Search Console
Meta Ads Manager
FAQ
They can be, because one signed loft is worth tens of thousands, so a single build can cover months of clicks. They stop paying when DIY, boarding and job searches eat the budget. Judge them on cost per signed build, not on clicks or form fills. Our case studies show how we report.
Our management is £395, £595 or £895 a month, with ad spend on top and never a percentage of it. Lofts sell slowly, so allow two or three months of steady spend before judging. We set a target cost per survey in week one and move budget to the loft types that sign. £10 a day is usually too thin, because a loft survey takes many clicks to win.
Not as a loft category. Google’s UK Local Services Ads list has no loft conversion option, and the nearest fit is general contractor services. That category is broad, so most loft firms get better control from Search campaigns with lead forms and call tracking.
Build an account-wide negative list with ladder, boarding, insulation, storage, DIY and jobs on it. Ad text should screen people too, for example “dormer and hip to gable lofts, survey to sign-off”. New junk phrases appear every month, so the search terms report needs a weekly look. A free audit shows what is getting through.
Yes, because it is the first worry for most owners. Many loft conversions fall under permitted development, but they still need building regulations approval. Saying you handle drawings, planning checks and building control lifts the share of clicks that book a survey.
A booked survey is the first real conversion, and a signed build is the one that matters. Log calls and forms, then mark which became quotes and which became lofts. When signed builds flow back into Google Ads, bidding learns which searches pay.
Measure two rates. The share of clicks that become an enquiry, and the share of enquiries that become a booked survey. Loft buyers research for weeks, so the second rate matters more. We set your own baseline in the first month, then judge every change against it rather than a national average. Cost per conversion then follows from those two rates and your click price.
Bought leads need no setup and arrive quickly. But they are usually shared with other builders, and you never learn the words the owner typed. Your own PPC needs a few weeks of tuning, yet every enquiry comes to you alone. Plenty of loft firms keep both running until the ads settle.
Survey requests can arrive in the first fortnight, but lofts are a long sale. Owners research for weeks, wait on drawings and compare builders before signing. So early on we judge cost per booked survey, and signed builds follow months later. Give the account a full 90 days before deciding.
