Google Ads for removal companies that book full house moves

They can be, if the account chases full moves. One removals firm spent a steady £800 to £1,000 a month. After a rebuild with a dedicated landing page and call tracking, its cost per enquiry fell to about £30. Ads stop paying when small moves, van hire and job searches eat the budget. Judge them on cost per booked move. Our case studies show how we report.

You pay Google for clicks and you pay us to run them. Management is £395, £595 or £895 a month, with ad spend on top and never a percentage of it. A 2025 UK guide put most removals clicks at £1.50 to £4, with London above £6. We set a target cost per survey in week one. Our free tools include a cost per lead calculator.

Add negative keywords at account level for single items and small jobs, such as sofa, fridge, freezer and man with van. Then write ads that pre-qualify, for example “3+ bedroom house moves”. Check the search terms report weekly, because new small-job phrases keep turning up.

Yes. Moving services is one of the categories on Google’s UK Local Services Ads list. You pay per lead rather than per click, after Google screens the business. We run it next to Search campaigns, because Local Services Ads give little control over which move sizes come through.

Lead sites are quick to switch on and can be cheaper per job when they work. The catch is that each lead usually goes to several firms at once, and you never see what the person searched. Your own ads take longer to tune, but the enquiry is yours alone. Many firms run both while the ads bed in.

You pay per lead, not per click, and Google sets the typical price by category and area. One UK agency that runs them for removals firms says lead costs typically range from £10 to £30, varying by industry. You set a weekly budget, and leads that are clearly not removals work can be disputed for a credit.

Often, as a second channel. You only pay when someone contacts you, and the Google Verified badge helps people who worry about rogue movers. The downside is control: you cannot pick move sizes or block small jobs the way you can in Search. Most firms get the best results running both side by side.

Usually because of broad match. A loose keyword like “removals” matches “removal jobs”, “van for sale” and even Google removal requests. Use phrase and exact match on move searches, add job, training, course, free and van hire as negatives, and read the search terms report every week. A free audit shows which searches you are paying for.

Only for a narrow test. With removals clicks at roughly £1.50 to £4 in one UK guide, £10 buys a handful of clicks a day. That can cover house removals in one town if small-move searches are blocked. For office moves and several towns, work back from the surveys you want.

Moving company Google Ads can bring survey requests in the first week, because people search once a completion date is in sight. Booked moves follow a few weeks later, after the survey and quote. Timing follows completion dates, so some weeks are far busier than others. We judge cost per booked move across the first 90 days.