Google Ads for tree surgeons that book felling and reduction work

They can be, when the account chases the right jobs. A single felling or reduction is often worth far more than the clicks it took to win. Ads stop paying when hedge trims, course searches and job hunters eat the budget, or when nobody tracks which calls became work. Judge them on cost per won job, not clicks. Our case studies show how results are reported.

Start from the jobs you need each month. Once you know local click prices and how many calls it takes to win one felling, the budget works itself out. Our management fee is £395, £595 or £895 a month on top of spend, never a slice of it. We agree a first budget in week one. £10 a day can test one job, such as stump grinding, in one town.

Yes. Tree services is on Google’s UK Local Services Ads category list. You pay per lead, not per click, and carry the Google Verified badge once Google has screened the business. One UK agency puts typical leads at £10 to £30. We run it alongside Search, because the badge listings give little say over job size.

Start where people already look. That means Google Search and Local Services Ads for urgent and planned work, backed by a Google Business Profile full of reviews and photos. Add a website with a page per job, then SEO for steady enquiries later. Quote sites can fill gaps, but those customers stay theirs.

Add negative keywords at account level for course, training, NPTC, salary, jobs, apprenticeship and chainsaw for sale. Avoid broad match on short terms like “tree surgeon”, which often reads as a career search. Then check the search terms report every week, because new phrases keep turning up.

Yes. Someone with a tree on the fence after a storm searches differently and books faster than someone planning a reduction. A separate storm campaign can run a wider radius and a higher bid on wild weather days, without pushing up what you pay for planned work. We raise it when storms are forecast.

You can, and it often helps. Many homeowners do not know that trees under a TPO or in a conservation area need council consent before work starts. An ad or landing page that offers to handle the application shows you know the rules, and it filters out people hoping for a quick, unchecked fell.

Usually the wrong searches, the wrong page or no tracking. Read the search terms first, since course, salary and DIY queries eat clicks. Then check the landing page loads fast on a phone and shows your number. Finally, make sure calls are tracked, because an account that cannot see calls cannot bid for them. A free audit checks all three.

Storm and emergency ads can ring the day they launch. Felling and crown reductions take a little longer, because homeowners get two or three quotes and some need council consent first. The first month shows which searches turn into site visits. We judge cost per won job across the first 90 days.