Double glazing marketing
From £295 a month
90-day SEO guarantee
One window firm per town
Lead dashboard
Calls
▲ 64%
Enquiries
▲ 41%
Cost / lead
▼ 29%
Calls from Google, by week
Map pack
Top 3 in 4 of 5 towns
Proof, not promises
Organic clicks
NextGen Construction
Search visibility
Custom Home Renovations
Inside 4 months
MBC Building & Remodeling
QUICK ANSWER
Double glazing marketing is how a window and door company gets surveys booked: a page for each product and material, a Google Business Profile in the map pack, Google Ads and Meta ads for replacement windows, FENSA or CERTASS proof on show and fast follow-up. Buyers compare three quotes, so every channel points to one booked survey.
What you get
Organic
uPVC, aluminium, sash and door pages with fitted photos, energy ratings, U-values and a survey form.
✓ Product pages
✓ Speed
✓ Schema
✓ Install photos
Paid
✓ Google Ads
✓ Meta ads
✓ Retargeting
✓ Call tracking
FENSA or CERTASS, GGF membership and guarantee terms.
Month by month
Week 1
Month 1
Months 2–3
Ads drive lead generation while product pages, reviews and fitted photos rank, and ad data shows which searches become orders.
Every month
Own it vs buy it
Lead sellers and appointment firms can fill a quiet week, and a UK Business Forums thread from a window company shows firms have long paid for leads at canvasser rates. But each lead is bought again next month, and some are sold to more than one installer. Here is how bought leads compare with double glazing company marketing you own.
Bought leads
Your marketing
Payment
✕ Pay per lead or per sit
✓ One fee, no lead cap
Sharing
✕ Can go to several firms
✓ The homeowner asked you
What they see first
✕ Whoever rang first wins
✓ Your fitted windows first
Job reviews
✕ No reviews built for you
✓ Reviews lift your Maps rank
Cost per job
✕ Rises with demand
✓ Falls as pages rank
If you pause
✕ Surveys stop at once
✓ Rankings keep working
Ownership
✕ The seller keeps the data
✓ Yours, logins included
How buyers shop
Product searches
Problem searches
Trust checks
AI questions
Free checklist
Most window companies lose surveys on things buyers check in the first minute. Replacement windows need building regulations sign-off through a competent person scheme (FENSA, CERTASS, Certsure, NAPIT, ASSURE or Blue Flame), Approved Document L sets the U-value, and home-signed contracts carry a 14-day right to cancel under the Consumer Contracts Regulations. Fix these four first, then check what each survey costs with our free tools for trades.
Check
What good looks like
Why it matters
Where to look
Competent person scheme
FENSA, CERTASS or another scheme named
Replacement windows need building regs sign-off
gov.uk scheme list
Energy performance
U-value of 1.4 W/m²K or better shown
The limit for replacement windows in England
Product pages
Home visit paperwork
14-day cancellation notice given
Required for contracts signed at home
Survey pack
Finance wording
FCA-compliant credit wording
Credit broking needs FCA permission
Finance page
Want window company digital marketing done for you? The free growth plan checks all four and names the firms ranking above you.
Watch for these
Mistake 1
Mistake 2
Mistake 3
Mistake 4
Pricing
Few agencies selling digital marketing for window companies publish a fee. We do: three months to start, then rolling monthly, with ad spend paid straight to Google or Meta.
Starter
per month + ad spend
Growth
Most popular
per month + ad spend
Pro
per month + ad spend
SEO on its own
from £495
Social media
from £295
Websites
from £1,195
Window company websites, yours to keep. Websites for trades.
DAYS
Products we market
A misted unit is replaced within days of the first search, while a whole house of aluminium windows is compared across three quotes. One gap to know: local service ads for window installers are not offered in the UK yet. Google’s Local Services Ads here cover window repair and window cleaning, but not installation, so installers depend on search ads, Maps and SEO for that work. Fitting extensions too? See SEO for builders or digital marketing for tradesmen.
Coloured frames and triple glazing, won on price.
Product page
Slim sightlines, won with fitted photos.
Material page
Period homes, won with heritage detail.
Heritage page
Front doors, won on colours and security.
Style page
Garden openings, won with before and after.
Gallery page
New rooms and roof swaps, won by town.
Town page
Glass-only repairs, won on speed.
Repair page
Shopfronts and offices, won with specs.
Spec page
Samples and home visits, won in Maps.
Map pack first
AI search
✓ Included on Growth and Pro plans
✓ No extra fee on top of your plan
AI assistant
Can you recommend a window company near me that fits aluminium bifold doors?
Based on reviews and local listings, here are three options. Your Windows Co. has 4.9 stars from 132 reviews and a bifold page with fitted photos, U-values and lead times…
Product pages · structured data · install reviews
Who runs your marketing
Zayn Shah founded Zainfy and has spent six years on SEO, Google Ads and websites for trade and home service businesses. As a small digital marketing company for window installers, we run marketing for double glazing company owners from one team: SEO, ads and reporting together. We know a sightline from a sash horn, and we use the same paid tools as the big agencies.
Google Search Console
Google Analytics 4
Google Ads
Meta Business Suite
Google Business Profile
FAQ
Marketing a window company starts with what costs little: a Google Business Profile with the right category, photos of your own installs and a review after every job. Add a page for each product you fit and a short survey form. Then run Google Ads on replacement window searches in your towns, and call every enquiry back within the hour.
It depends on the source. One UK window guide puts bought leads at about £10 to £70 or more each, and a marketer on r/PPC described a US client paying $100 per window lead, with around 30% booking a visit. Judge cost per survey and per order, not per lead, because cheap leads that never sit cost the most.
Not for installation, at the time of writing. Local service ads for window installers are missing from Google’s UK category list, which includes window repair services and window cleaning services only. If you repair misted units or failed hinges, that part of your work may qualify. For installation, you rely on Google search ads, the map pack and SEO.
They check the firm is registered with a competent person scheme such as FENSA or CERTASS, read reviews, compare two or three quotes and look for an insurance-backed guarantee. Your website should answer all of that before they ask: scheme logo, real install photos, guarantee terms and an easy way to book a survey.
Yes. On r/DIYUK, homeowners comparing quotes found local firms charging much less per window than the national names. National brands win brand searches and TV; local firms win the map pack, town searches and reviews from neighbours. Show your price range, your own installs and your towns, and you compete exactly where the buyer is looking.
Some firms still canvass, and older UK Business Forums threads show leads priced against canvasser pay. It is costly, and contracts signed in the home must come with a 14-day cancellation notice under the Consumer Contracts Regulations. Most firms now get cheaper surveys from search, where the homeowner has already decided to replace their windows.
For most installers the best mix is SEO and Maps for steady surveys, double glazing advertising on Google for replacement window searches, and Meta ads with before-and-after photos for homeowners not yet searching. Which comes first depends on your towns and margins, so track every channel to the order and move budget to whatever books surveys most cheaply.
Your towns and target products, a cost per survey you can afford, and a channel for each stage: search ads and SEO for ready buyers, social media for people still thinking. Add a follow-up rule for every enquiry, a review request after each install and a monthly check of cost per order, with extra budget planned before the cold months.
