PPC agency Manchester

The PPC agency Manchester trades hire for a flat fee and a phone that rings

Zainfy is a PPC agency for Manchester trades and local businesses, run from Bolton. Our PPC management covers Local Services Ads, Google Search campaigns and Meta lead ads from Didsbury and Chorlton to Blackley and Wythenshawe, at a flat fee from £395 a month. You see every tracked call, and the Google Ads account belongs to you.

From £395 a month

No % of ad spend

One trade per town

Ads dashboard

Calls

▲ 52%

Enquiries

▲ 37%

Cost / lead

£19

▼ 33%

Calls from ads, by week

Wasted spend

Cut every week

QUICK ANSWER

What does a PPC agency in Manchester do?

A PPC agency in Manchester plans, builds and manages pay-per-click advertising on a search engine such as Google, so local customers searching the city see your ad and call. Zainfy’s PPC management in Manchester covers Google Ads, Local Services Ads, call tracking and negative keywords for a flat £395 a month plus ad spend.

Work out your cost per lead →

What’s included

What our PPC management in Manchester puts inside the fee

Our PPC management services for Manchester firms are priced as one fee, with nothing held back as an add-on: keyword research, campaign structure, ad copy, landing pages and call tracking are all in. No setup fee is charged and we take no share of your media spend. Each Search campaign is planned around user intent: exact match and phrase match keywords, responsive search ads with sitelinks and call assets (formerly ad extensions), and headlines that state the job and the area. Ad schedules follow the hours you pick up the phone. Our bidding strategy opens on Maximise Conversions, part of Smart Bidding, and move to Target CPA, a cost per acquisition goal (what customer acquisition costs you), when the account holds enough conversions; broad match stays off until that point. For emergency work we add call-only mobile ads for out of hours searches. Campaign setup covers the conversion actions worth counting, namely calls, forms and bookings, and A/B tests on ad copy keep campaign performance tied to paying customers and revenue, not vanity metrics. Budgets move with seasonal demand. Quality Score, Ad Rank and impression share are checked weekly, and budget pacing stops a Chorlton plumber spending Friday’s money by Tuesday. The monthly report gives cost per click (CPC), click-through rate (CTR), conversion rate and return on ad spend (ROAS), so ROI is measurable.

Pay per lead

Local Services Ads

Google Verified ads show at the very top of the page. You are billed per lead, not per click, and we dispute the leads Google should not charge.

✓ Setup

✓ Verification

✓ Disputes

✓ Reviews

Pay per click

Search ads, area by area

Tight PPC campaigns for the jobs you want in Didsbury, Chorlton or Blackley, with ad copy and landing pages written around the search.

✓ Keywords

✓ Ad copy

✓ Bidding

✓ Areas

Conversion tracking

Phone calls and forms tied to GA4.

Negative keywords

Job hunters, DIY searches removed.

Meta lead ads

Meta lead forms for visual trades.

Landing pages

A landing page tested per service.

Lead quality checks

Leads rated, so bids track quality.

Monthly video report

Ten-minute review of spend, leads.

How it works

How we manage your Manchester PPC campaigns, week by week

Week 1

Audit & plan

An audit of your account, or a new one built, with tracking tested and a cost per lead target.

Weeks 2–3

Build & launch

Local Services Ads, Search campaigns and landing pages go live with a tracked phone number.

Month 1–2

Cut & tune

We read the search terms, cut the waste and test bids and ads against calls, not clicks.

Every month

Report & scale

You get cost per lead, the strongest keywords get more budget and weak ones are paused.

Why Zainfy

Questions to put to any PPC company in Manchester before you sign

We opened six pages that rank for Manchester PPC searches on 10 October 2026. Two state a fee: one says campaigns start at £1,250 a month, the other sets a minimum monthly retainer of £1,500 or 10% of media spend, whichever is higher. A third starts its enquiry form at £1,000 a month. Those agencies are built for larger accounts. If you are a trade or a small firm, ask any Google Ads agency in Manchester for the fee, the minimum term and account ownership in writing.

Ask each PPC agency

Zainfy

Who they work with

What size of client do you take?

✓ Trades and small local firms

Fee

Flat fee, or a % of my spend?

✓ Flat fee, £395 and shown here

Contract

How long am I tied in for?

✓ 3 months, monthly after that

Ad accounts

Is the ad account mine?

✓ Yes, set up in your name

Your competitors

Do you take on my competitors?

✓ One firm per trade, per area

Reporting

What will the reports tell me?

✓ Calls, leads, cost of each lead

Setup fee

Any setup fee to pay?

✓ None, setup is free

Where the calls come from

Four ad types behind PPC advertising Manchester trades use, and how each is billed

Pay-per-click is online advertising across several channels, and few firms need all the PPC services on day one. Lead generation for a trade, ecommerce sales and paid social or brand awareness for small businesses each start somewhere different. As a PPC marketing agency Manchester trades use, we begin with whichever ad type gets potential customers on the phone fastest, then add the next paid media channel when the figures back it. Paid advertising can follow the whole customer journey: display advertising on the Google Display Network and social media ads build awareness, and search marketing catches people ready to book. Among these campaign types, online shops usually run Performance Max (PMax) to a Target ROAS and watch average order value, while a B2B supplier or niche SME does better with a tight keyword list and demographic targeting. That is the full funnel; most trades need only the last step. Google sets out how Local Services Ads charge per lead.

Top of Google

Local Services Ads

Billed per lead and not per click. Your Google badge and review score appear on the ad.

Search results

Google Search ads

You pay for each click. Fits higher-value jobs and trades Local Services Ads do not cover.

Social feeds

Meta lead ads

Facebook and Instagram lead forms for kitchens, driveways and other jobs sold on photos.

Second chance

Remarketing

Brings your ad back to people who viewed your site but did not call you.

PPC costs

How much does PPC management cost in Manchester?

PPC management in Manchester comes as two costs, kept separate: the flat fee you pay us, and the media budget you pay directly to Google and Meta. When an agency charges a percentage of spend, its income climbs with your budget. Our fee is the same whether your ads cover one postcode such as M20 or the whole city, from Ancoats and the Northern Quarter out to Didsbury, Chorlton, Levenshulme, Gorton, Blackley and Wythenshawe.

Monthly fee

Ad spend we manage

Campaigns

Extras included

£395 Ads Starter

Up to £1,500 a month

LSA + 1 Search campaign

Call tracking, waste control, video report

£595 Ads Growth

Up to £5,000 a month

LSA, 3 Search, Meta leads

Landing page, lead quality scoring

£895 Ads Premium

Up to £15,000 a month

Unlimited, all towns

Remarketing, video, weekly optimisation

£795+ Bundle

As Ads Starter

Ads Starter plus SEO Starter

One report, saves £95 a month

All plans carry a 3-month minimum, then roll monthly. You pay monthly. No VAT is added to these prices. You pay ad spend straight to Google and Meta; it never comes through us.

Pricing

Manchester PPC management prices, shown before you call

Comparing PPC agencies in Manchester and tired of booking a discovery call just to hear a price? Our fee for Google AdWords in Manchester (Google Ads, as it is now called) is flat, transparent and listed here, with no percentage of ad spend on top. Each plan has a 3-month minimum and rolls monthly after that. Running ads already? We begin with a free PPC audit of your account. Read the full service on the Google Ads management page, or use the free tools to set a budget.

Ads Starter

£395

per month + ad spend

A sensible first step for a sole trader: LSA with one Search campaign.

Local Services Ads setup & management
1 Google Search campaign
Up to £1,500 ad spend managed
Call tracking on every lead
Negative keywords & waste control
Monthly video report

Ads Growth

Targets not hit in 90 days? Your management is free.

The targets are set before any ad runs: calls, enquiries and cost per lead, each against a date. Should the first 90 days come in under them, we carry on managing your ads without a fee until they are met. It is written into the contract.

Trades

PPC management Manchester trades can plan by trade and by district

We searched seven trades in Manchester on 10 October 2026 and noted the Google reviews of the three firms in the map results. An electrician here is up against 415, 279 and 110 reviews; a locksmith against 363, 807 and 248. Paid ads place you above the Google Maps local pack while your own review count builds, which means less reliance on shared leads from Checkatrade, MyBuilder, Rated People, TrustATrader or Yell and more return from your five-star Google and Trustpilot reviews. Badges such as Gas Safe, NICEIC and TrustMark are shown on the ad and the landing page.

More Google Ads pages by trade: cleaning companies, solar installers, handymen, scaffolders, removal companies, flooring companies, double glazing companies, tree surgeons, kitchen fitters, loft conversion companies and bathroom fitters.

Plumbers

The three firms Google showed hold 397, 83 and 29 reviews.

Google Ads for plumbers →

Builders

The three firms Google showed hold 101, 31 and 17 reviews.

Google Ads for builders →

Roofers

The three firms Google showed hold 150, 121 and 86 reviews.

Google Ads for roofers →

Electricians

The three firms Google showed hold 415, 279 and 110 reviews.

Google Ads for electricians →

Gas engineers

Gas Safe details, boiler brands and urgent-repair pages in ads.

Google Ads for gas engineers →

Landscapers

Garden photos, design pages and seasonal deals in the ads.

Google Ads for landscapers →

Carpenters

A joinery gallery, fitted jobs and plain quotes on the page.

Google Ads for carpenters →

Locksmiths

The three firms Google showed hold 363, 807 and 248 reviews.

Google Ads for locksmiths →

Decorators

Interior and exterior pages, real photos and a free quote.

Google Ads for decorators →

Waste control

PPC Manchester snapshot: what seven trade searches showed

We ran seven trade searches for Manchester on Saturday 10 October 2026. Five carried sponsored results above the map: plumber, roofer, builder, landscaper and driveways. Electrician and locksmith carried none. The same check in Stockport found ads on three of seven, so the city is the busier ad auction. One snapshot proves little, since ads shift by hour and by searcher, but it explains why we bid by district and postcode and not across the whole city. Local PPC in a city this size starts with the districts you can reach inside the M60, then surrounding areas such as Salford, Trafford, Tameside or the Cheshire border if you cover them. A town centre in another metropolitan borough gets its own campaign. Every week the search terms report is read, and job seekers, DIY guides and areas you do not serve are blocked.

✓ Negative keyword lists per trade

✓ Each call traced to its search term

Search terms report

“emergency electrician near me” → kept, bid raised in your districts

“electrician jobs” and “how to wire a plug” → made negative keywords within the week.

Weekly checks · negative keywords · call tracking

Who runs your ads

A PPC company Manchester trades reach without a middleman

Zainfy was founded by Zayn Shah, a Google Ads certified PPC specialist who has spent six years on paid search, SEO, and WordPress and Elementor websites for trade and home improvement firms. Your PPC campaigns are built and checked by him each week, in-house; you speak to the PPC expert and are not passed to an account manager. Our base is Bolton, we are open Monday to Saturday, 9am to 7pm, and we can meet in the city centre (M1 to M4), Fallowfield (M14), Gorton (M18), Levenshulme (M19), Didsbury (M20), Chorlton (M21), Wythenshawe (M22) or elsewhere in Greater Manchester. Alongside Search ads we manage Performance Max, Shopping and display ads, remarketing (some call it retargeting) and Microsoft Ads (formerly Bing Ads) when they pay their way, and Google Tag Manager runs the conversion tracking. Want an SEO and PPC agency Manchester firms can use for both? Our digital marketing plans add local SEO from £495 a month, covering Google Business Profile, map pack and schema work, and that also helps AI Overviews, featured snippets, voice search and answer engines such as ChatGPT, Claude, Gemini, Perplexity and Copilot name you. Call Zayn on +44 7846 295061.

Google Ads

Local Services Ads

Google Analytics 4

Google Search Console

Meta Ads Manager

Meet the team →

FAQ

PPC agency Manchester FAQs

How much does a PPC agency in Manchester charge?

It varies widely. Of the six pages we opened that rank for Manchester PPC searches on 10 October 2026, one says campaigns start at £1,250 a month and another asks a minimum retainer of £1,500 or 10% of media spend. Zainfy charges a flat £395, £595 or £895 a month, with no setup fee and no percentage of spend.

How much does PPC management cost?

There are two parts. The management fee pays the agency to plan, build and run your campaigns; ours starts at £395 a month for ad spend up to £1,500. The advertising budget is separate and goes from your card to Google. The pricing page sets out what each plan includes. Zainfy is a PPC management agency Manchester trades can price before they call.

What does PPC management mean?

PPC management is the ongoing work of running pay-per-click ads so they make money: choosing keywords, writing ad copy, setting bids, tracking calls and forms, adding negative keywords and improving landing pages. It is weekly work, not a one-off setup, because search terms, competitors and costs keep moving.

What services does a PPC agency typically offer?

Most offer Google Ads search campaigns, Shopping and display ads, remarketing, paid social and conversion tracking. As a PPC agency Manchester trades use, we add Local Services Ads, call tracking and one landing page per service, because a local firm needs qualified leads on the phone more than impressions. Microsoft Ads and Performance Max run where the numbers justify them.

How quickly can PPC start generating results?

Ads can bring calls and new customers within days of going live. The first four to eight weeks are a learning period in which quick wins are taken, wasted searches are blocked and bids are tuned. Allow about three months of call data before judging cost per lead with confidence, which is also why our minimum term is three months.

Can PPC still work with a limited budget?

Yes, if the budget is concentrated. A small daily budget spread over all of Manchester buys a few clicks everywhere and tells you nothing. The same money on one service in two or three postcodes produces data and calls. Before launch you get a free plan with keywords, a starting budget and a target cost per lead.

Do PPC agencies in Manchester require long-term contracts?

Some do, so ask before you sign. Ours is a 3-month minimum, then rolling monthly on 30 days’ notice. If you choose to commit for 6 or 12 months the fee falls by 10% or 20%. Whatever the term, your Google Ads account, its history and the call tracking numbers remain yours when you leave.

Do I need a Manchester-based PPC agency?

Not strictly: Google Ads is managed online. Local knowledge still helps, such as knowing which districts you can reach and which postcodes to leave out of the service area. We are a Greater Manchester agency based in Bolton and can meet in the city. Our areas we cover page lists the towns we work in.

Which businesses will not benefit from a PPC agency?

Firms that cannot answer the phone, have no page for the service being advertised, or sell something worth less than the clicks needed to win it. If a booked job earns you less than the ads and fee cost, PPC is the wrong tool for now, and we will say so in the free consultation that comes with the audit.

Is PPC better than SEO?

Neither wins outright; they do different jobs. PPC brings calls now and stops when you stop paying. SEO takes months, but the leads get cheaper and keep coming, and ad data shows which keywords convert first. See SEO in Manchester, local SEO, SEO services, website design in Manchester and our case studies; the bundle starts at £795 a month.

Which platforms do you run PPC campaigns on?

As a Google Ads agency Manchester trades use, we start with Google: Search, Local Services Ads, Performance Max, Shopping, display and remarketing. Then Meta for Facebook and Instagram lead ads, and Microsoft Ads where the audience is there. You can set location targeting by area, postcode or radius on Google, so ads appear only in the districts you serve.

What does a PPC agency do?

It plans and runs your paid ads. Driving traffic is only half of it. PPC means pay per click: you are charged when someone clicks. The agency handles keyword research, ad copy, bid management, conversion tracking, negative keywords and landing pages, then adjusts weekly based on which searches book work. Any PPC advertising agency Manchester firms shortlist should show its fee and leave the account in your name.