Google Ads management in Cheshire, at a flat monthly fee

We charge a flat £395, £595 or £895 a month on top of ad spend, with no setup fee, no share of spend and no VAT. None of the three Cheshire PPC agency pages we read in full on 11 October 2026 showed a monthly fee, so ask for one in writing. A free discovery call comes first, and each plan is laid out on our pricing page.

It runs your paid ads and improves them week by week. PPC stands for pay-per-click: you are charged when someone clicks. The work, usually called PPC management, covers campaign setup, keywords, ad copywriting, bids, click-through rate, conversion tracking, negative keywords and landing pages. A good PPC agency in Cheshire prints its fee and keeps the account in your name.

Most use one of three models: a flat monthly fee, a percentage of ad spend, or a fee plus a setup charge. Percentage deals rise with spend whether results improve or not. Ours is flat: £395 a month for up to £1,500 of spend, then £595 or £895 for bigger accounts, with 10% or 20% off 6 or 12 month terms.

Enough that the fee stays small next to the value of the jobs it brings. Work out what one job is worth, then your likely cost per lead; our cost per lead calculator helps. If the fee would swallow most of a month’s profit at your spend, start smaller, with Local Services Ads and one Search campaign.

Usually, when one job is worth several times your cost per lead. A bespoke, data-driven PPC strategy aimed at your target audience lets PPC campaigns generate leads for less. On 11 October 2026 the only sponsored results on seven county trade searches were plumbers based in Bolton and Liverpool, so Cheshire firms were leaving those slots to outsiders. Local Services Ads also show your Google Verified badge and star rating.

Yes. Google allows postcode and radius targeting, so ads show only where you work in Cheshire East or Cheshire West, such as Crewe and Nantwich or Wilmslow and Knutsford. We exclude places outside your local area and check the location report weekly. Most of your work in the city? See our Google Ads agency in Chester page.

Calls often begin in the first week. Bids start on Maximise Conversions and switch to Target CPA when there is enough data. Weeks four to eight are a learning period: bids settle, quick wins come through, waste gets blocked and Smart Bidding gathers conversion data. Longer buying cycles take more time. Cost per lead is fair to judge after about three months, which is why that is our minimum term.

No one can promise a set number of leads, because Google runs the auction. What we agree are clear goals: dated targets for calls, enquiries and cost per lead. Miss them at day 90 and we keep managing the account free until they are met. We also check for invalid clicks, which Google credits back, so click fraud does not drain your budget.

Yes. If you searched Google Ads agency Cheshire to replace your current one, we start with a free PPC audit that looks at wasted search terms, broken tracking, match types and bids. Week one deletes nothing, because Smart Bidding relies on account history. Campaigns that already work stay, and only the parts losing money are rebuilt.

No. Three months are fixed, then the plan rolls month to month on 30 days’ notice. A 6 or 12 month term saves 10% or 20%. If you leave, the ad account, its history and the tracking numbers all stay yours.

They do different jobs. Paid advertising brings calls now; SEO takes longer but lowers cost per lead, and its work on your Google Business Profile and schema helps ChatGPT, Claude, Gemini, Perplexity, Copilot and AI Overviews name you. See SEO in Cheshire, web design in Cheshire and our case studies. The bundle starts at £795.

Google comes first, with one campaign type per goal: Search, Local Services Ads, Performance Max, Shopping, display and remarketing. Meta lead ads on Facebook and Instagram come next for lead generation, plus Microsoft Ads when your buyers use Bing. Ecommerce shops run Shopping against a Target ROAS, with average order value, revenue, sales, bookings and mobile calls tracked in GA4.