PPC agency that turns ad spend into booked jobs

A Google Ads management agency sets up and runs your campaigns so ad spend turns into calls and enquiries. That covers keyword research, ad copy, bidding, location targeting, conversion tracking, negative keywords and landing pages, then weekly changes based on which searches actually book work. For trades, Local Services Ads are usually part of it too. A Google Ads marketing agency, sometimes still called an AdWords agency or Google AdWords agency, handles AdWords management services end to end, from AdWords PPC management to reporting.

Our PPC management costs £395, £595 or £895 a month, plus the ad spend you pay directly to Google and Meta. There is no setup fee and no percentage of spend. Many agencies charge 15 to 20% of ad spend instead, so ask for the fee in writing before you sign anything. Our PPC management services and Google Ads management services are priced per month, with ad spend paid direct to Google.

Start with enough budget to get meaningful data in the towns you cover, then scale what works. Our Ads Starter plan manages up to £1,500 a month in ad spend. Our free marketing budget calculator shows a sensible split between SEO and ads for your turnover and target number of jobs.

Local Services Ads are the Google ads that show above normal search ads with a Google Guaranteed or Google Screened badge. You pay per lead rather than per click, and your reviews show on the ad. For most trades they are the cheapest first channel, which is why every one of our ads plans includes them. Trade badges like Gas Safe, NICEIC and TrustMark shown on your profile and landing page help people trust the ad.

Ads can bring calls within days of going live, which is why trades use them while SEO builds. The first four to eight weeks are for learning: we block waste, tune bids and find the searches that book. Cost per lead usually settles once the account has enough call data.

Yes. Your Google Ads, Local Services Ads and Meta accounts are set up in your name and paid with your card. We are given manager access. If you ever leave, you keep the account, the data, the conversion tracking and the call tracking numbers.

Whether or not you searched for a PPC agency near me, the best PPC agency for a trade business charges a flat fee you can see, knows your trade and reports cost per lead rather than clicks. Check that ad accounts are in your name, that there is a short minimum term and that someone reviews the search terms every week, not every quarter. Whether you want a PPC agency UK-wide, a Google Ads agency UK trades recommend or a specialist Google PPC agency, pick one that shares the account and reports cost per lead.

Our PPC services include Local Services Ads, Google Search campaigns, Meta lead ads from Ads Growth, conversion tracking in Google Ads and GA4, call tracking, negative keywords, landing pages and a monthly video report. Adwords management is simply the old name for Google Ads management, and it is all covered by one flat fee. As a PPC management company, our PPC marketing services and PPC advertising services cover Search, Local Services Ads, Meta and Microsoft Ads.

No. Every ads plan has a 3-month minimum and then rolls monthly on 30 days’ notice. Paid ads need about three months of data before the numbers mean anything. Commit to 6 or 12 months and the monthly fee drops by 10% or 20%.

Ads bring calls now and stop the day you stop paying. SEO takes months but the leads get cheaper over time. Most trades do best with both: ads fill the diary while SEO builds, and ad data tells us which keywords convert so SEO can take them over, which also helps you get named in AI Overviews and ChatGPT. Our bundles start at £795 a month. See how SEO has worked for other trades in our case studies.

Yes. Meta lead ads on Facebook and Instagram are included from the Ads Growth plan and work well for kitchens, bathrooms, extensions and landscaping. Microsoft Advertising can be added where your customers use Bing. We only add a channel when the numbers say it will pay.